Electrify your story - part II
.... Start part II
4. Are you selling the right way?
Think without limits. E-commerce websites allow you to show as many products as you want, for as long as you want. Organize items in a way that is logical and easy for customers to understand. Mobile-optimized, one-page checkouts make shopping easy on all devices, which means more chances for your customers to buy. To make the experience better, you can embed videos of products, enable zoom on pictures, and show related items. You’ll also need to consider your end-to-end security—a constant and ever-evolving battle.
5. Do you have a social life?
Social media is fast becoming the lifeblood of digital marketing. Choose your platforms carefully based on your target audience. Think about how and when they consume information.
6. Do you have the right data?
Understanding user behavior involves extensive data analysis and collection. This should be reviewed regularly, particularly within fast-moving industries.
Lights, camera, action
In an age when people suffer from the fear of missing out, the use of video on social media platforms provides a quick and continuous stream of information. Whether it’s an exhilarating travel-related presentation or speeches given by world leaders, video is an effective way to consume information.
It could also be a series of corporate interviews to attract new recruits, a showreel to say what you care about the most as a company, or a story about cultural experiences. No matter what it is, your message comes alive through the imagery, music, and narrative.
Video has become one of the most effective tools for storytelling, and platforms such as YouTube have given a voice to amateurs and professionals.
According to The Drum, the largest marketing website in Europe, YouTube viewers watch one billion hours of video each day, Facebook users consume more than 8 billion videos every day, and 82 percent of Twitter’s audience views video on the platform.
Live video and webinars are another form of this medium. If you use these, you can reach a much larger audience.
If you’re looking for outside advice on how best to navigate the digital world and make an impact with your marketing, please email [email protected].