Electrification and Planning for Carbon Free Logistics

Electrification and Planning for Carbon Free Logistics

For as long as I’ve worked in transportation, business, and marketing, sustainability has always been a challenging topic and an opportunity for improvement. Looking across industries and organizations such as Polaris who manufactures GEM vehicles, Circuit who provides electric vehicle shuttle services, Tesla who we all know, and heavy truck manufactures such Cummins, everyone has a keen interest in electrification and reducing our carbon footprint.

Today, the transportation industry remains highly dependent on fossil fuels despite long-time efforts to manage and reduce our carbon footprint. Sustainability efforts can be secular and correlate to the viability of the freight market. When market indices are strong, organizations tend to invest in sustainability programs, but in cases when the market softens, or experiences reduced demand, it can become an undervalued issue where there is little willingness to pay for a better future.

Read the rest of my thoughts at The Logistics Blog brought to you by BlueGrace Logistics.

要查看或添加评论,请登录

Mark Derks的更多文章

  • Critical Weather Strategies for Your Supply Chain

    Critical Weather Strategies for Your Supply Chain

    Unpredictable and damaging weather conditions threaten to upend global supply chains every season. Reports from Climate.

    3 条评论
  • Factors Affecting Successful Logistics Programs

    Factors Affecting Successful Logistics Programs

    The key to a modern-day successful logistics program and 3PL relationship relies on many factors that impact all…

    2 条评论
  • Supply Chain Breakdown 2022

    Supply Chain Breakdown 2022

    With every new year comes an opportunity to foretell what lies ahead in the marketplace, and the supply chain breakdown…

  • Reflections on National Truck Driver Appreciation Week

    Reflections on National Truck Driver Appreciation Week

    Last week was National Truck Driver Appreciation Week which presents an opportunity to appreciate and thank drivers for…

  • WOMEN IN MARKETING, TECHNOLOGY & LOGISTICS

    WOMEN IN MARKETING, TECHNOLOGY & LOGISTICS

    For my entire professional career, I’ve been mentored and impacted by women in marketing, technology, logistics and…

    4 条评论
  • Delivering A Passion For Logistics

    Delivering A Passion For Logistics

    I have a passion for logistics and recently joined the BlueGrace Logistics team as Chief Marketing Officer. In my…

    2 条评论
  • THANK YOU BRANDLAB

    THANK YOU BRANDLAB

    I’ve recently completed a six-year term serving on the Board of Directors for TheBrandLab.org, one of the highest…

    9 条评论
  • Is Your Brand Message Aligned To Your Key Audiences?

    Is Your Brand Message Aligned To Your Key Audiences?

    Reflections from facilitating an interactive roundtable discussion at the 2018 TMSA (Transportation Marketing and Sales…

    3 条评论
  • How Global Brands Translate

    How Global Brands Translate

    Reflections from my webinar on global brand management put on by Vistatec of Dublin, Ireland. Moderated by Aoife Murphy…

    1 条评论
  • THE SEVEN BIGGEST REAL-WORLD MARKETING INSIGHTS FOR CMOS

    THE SEVEN BIGGEST REAL-WORLD MARKETING INSIGHTS FOR CMOS

    As a long-time marketing leader, one of the things I like to do most is share advice with friends, colleagues and…

    1 条评论

社区洞察

其他会员也浏览了