Electrical retail: The key to success

Rising opportunities if someone does it right. Do you?

The greatest challenge in today’s retail world is in truly understanding the wants and needs of customers in such a way as to apply new techniques and tactics to sales processes.

Two elements are changing in very profound ways. The first is the fact that there is no longer a “typical” customer. Indeed, the wants, needs and levels of technological sophistication vary so much from one client to another, and one market to another, that one size definitely doesn’t fit all.

Boulanger Digital Store Opera, Paris

The second major element of change is that of the kinds of products that are arriving on the market that cannot be easily sold as simple “stand alone” items, as they now often fit into an “ecosystem” that needs to be explained and demonstrated in order for the client to obtain true satisfaction in their use.

Apple Store, Covent Garden, London

Coming to grips with the way people want to consult, compare and eventually purchase products, and finding better ways of interacting with them on all levels, has become the challenge of the decade. There are of course different approaches, but what will work best for the years to come? Into what kind of technology, infrastructure or training should retailers be investing? How can one stand out in a world where price and product comparison have become a snack? How can bricks & mortar retail be as reactive as online, and how can online traders add the “touch and feel” that one can only obtain in-store?

What kinds of omnichannel models work best? Is there a best model? These questions many more will be addressed at the upcoming 4th European TCG Retail Summit on March 29-30 in Berlin.

European TCG Retail Summit: Jaan-Ivar Semlitsch (CEO Elkjoc Nordic), Peter Gleissner (MD Intel, Europe), Michael Urban (SVP Tech Data), Karl Trautmann (Board member Electronic Partners), Declan Curry (business journalist)

Renowned international speakers will face the antithesis of international senior management from Europe′s leading retailers such as Media Saturn, Euronics, Dixons Carphone, Electronic Partner or Fnac and industry captains in direct discussion or panel format.