Electric Vehicles: From Doubts to Driving —Breaking Barriers to EV Adoption
Glyn Luckett CMRS
Insight 250 Award winning MRS Certified Insights Professional | 25+ Ys Exp in Design + Delivery of Customer/Employee (Exp, Sat, CES, Gap Analysis) + Stakeholder Research | Exp Research Bus Growth | More in About section
I am pleased to share with you our latest paper, “Electric Vehicles: From Doubts to Driving—Breaking Barriers to EV Adoption.”
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As the global transition to sustainable energy intensifies, the electric vehicle (EV) market has emerged as a critical area of focus for both businesses and consumers.
Yet, despite increasing awareness of the environmental and economic benefits of EVs, resistance to adoption remains significant.
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This paper explores the key barriers preventing wider EV uptake—ranging from misconceptions about cost, range, and infrastructure to emotional hesitations rooted in unfamiliarity. It also explores practical strategies organisations can use to overcome these challenges. By leveraging targeted customer insights, organisations can better understand the emotional and practical drivers of EV scepticism and develop solutions that build trust and confidence among prospective buyers.
By breaking down these barriers, businesses have the opportunity to not only accelerate EV adoption but also position themselves as leaders in sustainable innovation. This paper provides actionable insights that can help organisations shape approaches to break down purchase barriers.
I invite you to read the paper and reflect on the opportunities it highlights for fostering greater consumer confidence in EVs.
As customer needs evolve and expectations change, understanding customers’ needs, motivations, and behaviours is more crucial than ever.
Maru is a full-service research and insight agency. We diligently advocate for Customer Needs in a demanding world. We are the makers of mutual advantage for companies, their customers, and their employee communities.
From our 25 years of experience working with blue chip clients, we know that where a Business Strategy and a Customer Strategy are one and the same thing, brands and their employees are better placed for success.
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