Electric bike for music lovers.

Noordung, a Slovenian start-up launches its first production series smart urban electric bicycle, after three years of intensive development. The company will offer its first production series, called Noordung One – First Edition, in a limited number of exactly 100 bicycles.

With the launch of a pre-production mini series, called Noordung Angel Edition, the bicycle got the reputation as "the most beautiful bicycle in the world". At the same time, the company successfully secured funding for the next stage of development. In addition to outstanding design which is one of the bicycle’s most obvious qualities, Noordung is also a technological marvel. The entire bike frame is built from carbon composites which makes it the lightest ?cruiser? frame in the world.

The heart of Noordung electric bicycle is the Boombox – a multifunctional device which brings together Li-ion batteries, two high quality speakers, a USB charger and an air quality sensor. The sensor enables the bicycle’s rider to constantly monitor air pollution on his route while also suggesting cleaner, healthier alternative routes.

With this global innovation, Noordung is entering into the fields of environmental care and crowdsourcing data on urban area pollution levels. This innovation will increase enviromental awareness amongst the population and help the cyclists pick the healthiest routes possible.

If the heart of Noordung is the Boombox, then, without a doubt, music is its soul. “Eva was my inspiration from the very beginning. Her voice opens up new dimensions to life. Sharing a journey with her is pure joy. Music has always been one of the most important, if not the most important external stimulus that had a profound effect on my life. First friendships, first loves, first feelings of belonging, rebelling and growing up into this world. From my perspective, it is totally obvious why I based the idea of the best urban electric bike in my passion for music.”, says Gregor Fras, the founder and CEO of the company.

To complete the whole idea around the Noordung bicycle, an actual musical group was created, where established Slovenian professional musicians have joined under the leadership of Eva Hren, a singer and musician, who is one of the most appreciated names in the Slovenian jazz and folk music scene. The band recently published its first single and video. It is already available in online music stores, such as iTunes, Google Play, Spotify and others.

Noordung will be taking to the road in the next few months. Gregor Fras will visit major European cities where he will personally present the bicycle to select potential buyers. Given that only 100 bicycles will be produced, the company will carefully pick its customers and offer them a completely personalized service.