Election 2024 - The Insight Round Up
At T&Pm, a team of our experts have compiled their top election insights around the impact the last-six weeks have had, and will have, on the UK public’s mood and behaviours. With the UK election today, we are sharing how people in the UK have felt about the election and overall, we see people looking for change, but not necessarily confident that they are going to get it. This creates an opportunity for brands, especially in the Summer of Sport, to raise moods in the context of slightly lower economic turbulence.
Consumer Trends Round Up:
How are different audiences navigating the election?
Strategy Director Will Richardson investigates how different audiences are navigating the election, covering everything from differing consumer confidence in the economy to the impact of divergent media usage.
Social Listening Deep Dive:
Understanding Energy/Net Zero conversations.
How are people feeling about the election? To understand the mood of the nation, Senior Data Strategist Liza Kharrat has unpacked one of the key policy areas of Energy & Net Zero. We see that the nation is feeling less than optimistic and the politicians at the heart of the debate - Zack Polanski and Keir Starmer have been risking negative PR as a result.
Partner publications:
Reach Solutions General Election Quick Explainer.
From target seats to boundary changes, where in the country are the key political battlegrounds?
See you next time where we will unpack how conversations have shifted as we head to the polls and what this might mean for consumer confidence in the lead up to the festive period.