Elad Hefetz CEO of Airfleet on the B2B Sales Complexity: Why Selling B2B SaaS Beats B2C & How to Optimize Your Sales Funnel for Massive Growth

Elad Hefetz CEO of Airfleet on the B2B Sales Complexity: Why Selling B2B SaaS Beats B2C & How to Optimize Your Sales Funnel for Massive Growth

In this episode of the SaaSpects , Elad Hefetz CEO of Airfleet and a veteran in B2B marketing, dives deep into the complexities and strategies of B2B sales compared to B2C.

Elad shares his unique perspective on the challenges of selling complex technologies to enterprises and how Airfleet has mastered the art of the digital buyer journey to optimize sales and marketing efforts in tech industries. Discover the non-linear paths of customer journeys, the crucial role of integrated marketing strategies, and how early-stage startups can leverage these tactics for substantial growth.


In this episode with Elad Hefetz we discuss:

  • The B2B Sales Complexity:

How does B2B sales complexity differ significantly from B2C? What intrigues Elad about the B2B business model compared to B2C? How do longer sales cycles and the involvement of multiple decision-makers impact strategy in B2B contexts?

  • Optimizing the Digital Buyer Journey:

What role does the digital buyer journey play in B2B sales success? How does Airfleet integrate marketing and sales to streamline the customer acquisition process? Elad's views on the non-linear nature of the B2B customer journey and strategies to enhance customer engagement.

  • Strategic Marketing for SaaS Startups:

How does Airfleet approach marketing for B2B SaaS startups? The importance of aligning marketing strategies closely with sales efforts. Insights into the challenges of synchronizing messages across various customer touchpoints in a B2B setting.

  • Future Trends and Predictions:

How Elad predicts the evolution of marketing and sales strategies in the tech industry. The future role of integrated platforms in simplifying the marketing process for B2B enterprises.




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Elad Hefetz Airfleet Upset Partners


Mamoona Nadeem

Specializes in connecting with the right prospects across businesses

10 个月

Vaios Gkitsas BTW, being a founder of Upset Partners which sales tool do you use at your company?

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Mamoona Nadeem

Specializes in connecting with the right prospects across businesses

10 个月

Vaios Gkitsas What an amazing addition in learning B2B sales complexity, Highly applauable! More power to you!

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Wow, sounds like a must-listen episode! B2B sales and marketing can definitely be a maze, so hearing insights from someone like Elad Hefetz, CEO of Airfleet, is invaluable. Can't wait to tune in and gain some golden nuggets to apply to my startup's journey. Thanks for sharing!

Katarina Ivkovic

Website in a day that increases your revenue? No problem. | @FlowPhoenix | Webflow Developer ????

10 个月

Wow, that podcast episode sounds amazing! Getting insights from Elad Hefetz about B2B sales and marketing in the SaaS startup scene sounds really valuable. I'm excited to tune in and learn some valuable insights!

Vaios Gkitsas

Founder @ Upset Partners ?? | Β2Β GtM powered by AI ?? | Exited B2B Software Founder | Ex-Special Forces | Antler-500-HUB71 |

10 个月

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