El Gazzette ?? Elevate your event marketing efforts & professional journey

Welcome to El Gazzette, a newsletter for event-industry changemakers by DAHLIA+Agency. Special birthday shoutout to honorary DAHLIA+Agency team member, Watson (pictured on the left)!

FOOD FOR THOUGHT

Now that the AI Chat[GPT] is Out of the Bag, What’s Next for Event Organizers? by Michelle Bruno, MPC, CEM, CMP

“Whether you’re in the “scared to death” or “can’t wait to get this party started” camp, artificial intelligence is not to be toyed with. Hailed as one of, if not the most, significant technological advances in human history, event producers must begin thinking about ingesting AI into their operations and events. It’s time to strategize.”

CONTINUE READING??

IN-PERSON ADVENTURES

Coming to IMEX Frankfurt? Meet with the DAHLIA+Agency team.

We’ll be in Hall 8 / D730 at the IMEX Tech Advisory Hub.

Stop by or make an appointment to discuss your event strategy, marketing, event tech needs and whatever will make you more successful and give you more sanity. :)

BOOK YOUR APPOINTMENT??

And join us at IMEX for Tech solutions: client-focused case studies. Wednesday, 24 May 2023 ?15:30 - 16:15 | Europe/Berlin??IMEX Canyon, Inspiration Hub, Stand 9004, Hall 9.0

PREPARE TO ENGAGE

Join us on Wednesday, May 24, at 1 pm ET / 10 am PT to hear from our expert panelists about how you can leverage generative AI chatbots and data insights to maximize the impact of artificial intelligence on your event marketing efforts.

REGISTER FAST??

3 AI TOOLS YOU SHOULD KNOW ABOUT

Rembrand is a SaaS platform that helps advertisers (or sponsors) place products into post production video using AI. Could this be a new way for event organizers to monetize their content?

Opus Clip repurposes long videos into short clips using generative AI. It could help event marketers add a little spice to their marketing stew.?

Byrdhouse is a real-time AI translation and note-taking tool for video conferences. With a tool like this, online meetings can be much more accessible.

READER BEWARE

“The technology, called generative A.I., relies on a complex algorithm that analyzes the way humans put words together on the internet. It does not decide what is true and what is not. That uncertainty has raised concerns about the reliability of this new kind of artificial intelligence and calls into question how useful it can be until the issue is solved or controlled.” – New York Times

EXPERT-LED CONTENT HANDCRAFTED BY HUMANS

The biggest challenge marketers struggle with is a badly saturated market. Artificial Intelligence is dumping even more content into the ether. That's why we've developed a line of content products written by industry experts for a range of event marketing strategies.

Create your own content bundle with:

• Standard Blog Content: Reinforce your brand's voice and fill your content calendar with single-issue “Hot Takes,” editorial Keen Insights, thought leadership pieces, and SEO-optimized pillar posts.
• Major Assets: Grab your audience's attention with a visually appealing (and highly tweetable) infographic or trend report that shares new data, or offer a comprehensive guide within a lead-generating eBook.
• Email Campaigns: Develop a deeper relationship with your audience through our partitioned learning email series. Teach your audience how to solve complex problems, develop a data strategy for their events, or win new audiences.

GET BETTER CONTENT??

THIS IS NOT A DRILL

Are you evolving your companies for the future? Get help now from event organizer, investor, author and entrepreneur Marco Giberti and a cadre of over 25 industry panelists and guest lecturers from the enterprise, event technology, trade show management, association and festival sectors. The Business of Events Masterclass will change the way you approach your event business.

ENROLL NOW??

What do you think the industry is missing when it comes to education and leveling up event professionals?

ANSWER HERE??

Where in the world is DAHLIA+Agency?

IMEX Frankfurt ??Frankfurt, Germany | May 23 - 25

Empowering you to make smart #eventtech decisions at the Eventtech Advisory Corner.

[Bizzabo Webinar] Prepare for the AI revolution: tips, trends & strategies for event profs??Virtual | May 24

The team will be powering Empowerment Zones featuring an unique blend of branding/productivity advice, facilitated conversations, 1:1 consultations, and standing sessions to inspire and elevate the event participants’ professional journeys at:

Floriexpo 2023 ?? Fort Lauderdale, FL | May 31 - June 2

AIA Conference on Architecture (A'23) ?? San Francisco, CA | June 7 - 10

WorldatWork 2023 - Total Rewards'23 ?? San Diego, CA | June 12 - 14

APIC 2023 Annual Conference ?? Orlando, FL | June 26 - 28

ICYMI

Catch up on previous editions of ?? El Gazzette ?? here:

March 28?|?April 11?|?April 25 | May 9