El Gazzette ?? AI personalization + social media meltdown + baby boomer brain drain
Dahlia El Gazzar ??
Empowering #Eventprofs ?? | Helping event forward thinkers navigate #eventtech waters
Welcome to El Gazzette, a newsletter for event-industry changemakers by DAHLIA+Agency.
WALK THIS WAY
Artificial intelligence does a lot of things well. Personalization–creating unique event experiences based on information gathered about participants–is one of those areas in which the technology excels. Getting started, however, is a challenge in a landscape that is evolving. To begin formulating a personalization strategy that involves AI, event marketers need to look toward the partners and resources that are already doing work in the field. We’ve compiled a list to help you scratch the surface.
SOCIAL MEDIA IS A HOT MESS
In last week’s webisode of “Cut the Sh*t. Cue the Genius. ” Michelle Bruno, MPC, CEM, CMP and guest genius Soraya J Herbert talked about the drastic changes in social media this year, from the online meltdown of the major platforms to the waning effectiveness of organic social media tactics. Here are a couple of video clips from the show.
WAIT, THERE’S MORE
The event Industry is in the middle of a brain drain as baby boomers make their way to the exits. It doesn’t have to be that way as new concepts for working longer but under new rules of engagement emerge. Join us and our guest genius Marty Glynn on Thursday, March 28 at 10:30 a.m. ET to Cut the Sh*t on how mature workers can reimagine career transitions and help the next generation of event professionals.