EL Digest #18 - Publishers' challenges, Facebook wants to be more like TikTok, and a thing about recruitment processes
Hey there world,
July could be a boring month, but not in tech. Elon is?trying to end his bid to buy Twitter without paying the $1bn breakup fee.?
According to the Financial Times,?TikTok abandons ecommerce expansion in Europe and US. Facebook, on the other hand, still wants to be more like TikTok and ditches publishing & the news industry. And as we're talking publishers' challenges, we interviewed Dominik D?bski, Head of Product Management at Ringier Axel Springer Poland to know all about where the industry is going and how to get there and retain your users (and keep them happy).?
Apparently,?NFTs startups hire 'chief vibes officers'?now to 'keep things positive' amid the crypto collapse. We'll see how that turns out, but if you're curious how recruitments processes might look and how to handle them, Paulina Piechaczek, our Agile Project Manager, explains how we do it at EL Passion.?
As always, all the best,
EL Passion team
What's been happening in tech? Your TL;DR knowledge booth
EU approves landmark legislation to regulate Big Tech (MacRumors) The Digital Markets Act (DMA) and Digital Services Act (DSA) were proposed by the European Commission in December 2020. Now, collected in a “Digital Services Package,” the legislation has been formally adopted by the European Parliament and seeks to address “gatekeeper” big tech companies.
Musk ends bid to buy Twitter (Ars Technica) Elon Musk has bailed on his bid to buy Twitter, claiming the company committed multiple breaches of the merger agreement.
Facebook edges away from the news industry (Nieman Lab) Out of every 1,000 times someone sees a post on Facebook, how many of them include a link to a news site? Four. No wonder Facebook doesn’t want to write publishers big checks anymore. So now, Facebook wants to be more like TikTok. TikTok’s goal is not to send traffic (i.e., your attention) anywhere: It’s to keep you swiping through videos on TikTok.
TikTok was the most-used thing on the Internet, but it's also makes people read books again (The Guardian) Book recommendations and discoverability have always been key to success. A platform that allows for authentic, reliable recommendations at a swipe is invaluable. And no, BookTok shows no signs of slowing down.
It's official: ads are coming to Netflix (The Hollywood Reporter) The Netflix Co-CEO discussed?Netflix strategy: “We're adding an ad tier; we’re not adding ads to Netflix as you know it today. We’re adding an ad tier for folks who say, ‘Hey, I want a lower price and I’ll watch ads.'”
The good, the bad, the interesting Your AHA-moment stimulation
A short story every employee should read: work on what matters (Lethain) Spend your finite amount of time to work on tasks that matter. Companies won't know what your impact was at previous roles when interviewing for a new role. They will likely judge you on your prestige, background reputation, and how you present during the interview process.
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So Internet Explorer is retired, but how was it? Trends of Internet Explorer usage (Cloudfare) On May 19, 2021, a Microsoft blog post announced that “The future of Internet Explorer on Windows 10 is in Microsoft Edge” and that “the Internet Explorer 11 desktop application will be retired and go out of support on June 15, 2022. Is there a visible indication that use is declining in preparation for its retirement? How do Internet Explorer usage patterns compare with those of Microsoft Edge, its replacement? And more.?
6 Growth Hacking Tips for Startup Founders and Growth Teams (EL Passion) Efficiency is queen, and your growth team’s time is king. To navigate the marketing & sales funnel and make your company grow, you need reliable growth hacking tools. The best tip? Find tools for each funnel stage.
INTERVIEW WITH DOMINIK D?BSKI, Head of Product Management at Ringier Axel Springer Poland — Publishers' Challenges, Content Monetization, Trends, and more
WHAT'S HAPPENING: The challenge for Publishers is to find the right balance and fit your ad communication with the level of engagement from your users. You can always add more ads, but the key here is to understand that they stop working when you reach a certain point, and they just become clutter. On one hand, you want to have a good product, meaning a trustworthy portal that users come back to, and on the other, you want to have this well-oiled advertising machine that ultimately influences your revenue.
ABOUT PAYWALLS:?Streaming and live streaming services are doing a lot in terms of shifting users’ perceptions, and they prove it’s actually worth it to pay for good content and a service you like. It’s a marathon, not a sprint. Paywalls need to be introduced in a conscious way, so it’s understandable for users that are willing to pay for it. The quality equivalent needs to be maintained and explained to the users, so they believe it’s for their benefit.
WHAT THE CHALLENGES ARE:?Attracting customers is one thing, but retaining them, and keeping them happy and satisfied is something completely different. You need to keep tabs on what your users want and give them tangible value or they will find it elsewhere. Retention is key nowadays and it’s a big challenge for all subscription-based services. Read the full interview.
PAULINA PIECHACZEK, Agile Project Manager at EL Passion — Everything you wanted to know about our recruitment process, but were afraid to ask
WHAT'S UP WITH THESE RECRUITMENTS:?Recruitments can be stressful, but they don't have to be. Paulina sheds some light on the recruitment & onboarding processes at EL Passion.?
YOUR ONE ULTIMATE INTERVIEW TIP:?It's essential to know what you're signing up for — what the position means exactly, how big the company is, what’s the culture, and what projects and clients you can expect. The interview is also the right time to ask questions and gather all the information you need to make your decision. It's the same when you see "It's a match" on Tinder and investigate if your match is worth meeting or not. Once you feel the spark and your conversation is flowing naturally - it's time to progress to the next stage! Read the full story.
See our guide to digital health apps in 2022 — We did the research, so you don't have to
Download our guide: Digital health apps — What's next for the healthcare industry
And as always, hit us up at?[email protected]?with your feedback.?