Eighty Ate, the newest addition to True Purpose Enterprises and the most unfiltered Podcast guest yet!

Hello LinkedIn legends!

This is edition #3 of "More To The Point" and boy have we got some news for you.

Where to start? Well, firstly we are ever so proud to announce our newest addition to the stable of businesses at True Purpose Enterprises Ltd , Eighty Ate.

EightyAte is a sister company to The Point.1888 and Spotlight.1888 which specialises in Food and Drink categories. Eighty Ate's goal is to create innovative products that stand out on the shelves and have longevity. Eighty Ate's impressive roster of clients includes Pinch of Nom , Woolf's Kitchen , Bubbleology , Manomasa and Barratts so it's no wonder that retailers see this as the go-to agency for food and drink brands.

The UK’s food and drink industry is the country’s biggest manufacturing sector by turnover, valued at ￡104.4 billion. It is larger than the automotive and aerospace industries combined.

The UK presents many opportunities for exporters, investors, and international buyers, with key capabilities across the food and drink supply chain and all stages of product development. It provides a strong base for research and development with clear and defined routes to market, making it well-placed to meet the demands of consumers.

The Point.1888.

The Point.1888 is going from strength to strength as we continue to match brands with retailers and manufacturers to create powerful new products that boost revenue and brand affiliation. This industry has been around for decades,?but consumers want NEW THINGS that?wherever?possible have meaning. We have our own way of working that does what’s best for brands, manufacturers, retailers and consumers.

The brands we represent span the categories of Publishing, Entertainment, Lifestyle, Heritage, Charity, Sport, Music and Food and Beverage and we represent some of the?globe's most iconic properties such as Unicorn Academy, World of David Walliams, Moomin, Team GB, The Repair Shop, Mumsnet to name just a few.

Brand Licensing Europe 2023.

After another successful BLE show, we are still on a high. This year we decided not to have a stand (for the first time since 2017) and to be truly among the thousands of attendees, visiting the incredible brands and attending 100's of meetings across our fleet of legends. Team 1888 were busier than ever and we got to connect with so many exciting potential new partners. BLE is always such a great time of year and we feel grateful for all of the time spent with so many great people.

The True Purpose Podcast.

We have now released up to episode #8 of our first series of The True Purpose Podcast, we cannot even begin to explain how much fun, and learning we have had from producing the series. We may have underestimated just how purposeful the podcast was going to be. We had already lined up some pretty amazing guests, but we just couldn't predict where these conversations were going to go.

That is the beauty of a podcast, opening up conversation and sharing areas of your life that you may not have expected to.

In episode #8 of The True Purpose Podcast, host Will Stewart is joined by Dan Kelsall for an unfiltered conversation on purpose.

?Dan is an advertising and marketing maverick. Earlier this year, he exited the agency he co-founded, Offended . He’s recently launched his next big idea, Middle Finger Club (listen in to find out what that’s all about).

Dan’s opinions are direct, honest, and authentic. With over 65K followers and amazing engagement on LinkedIn, his words make people both laugh and listen.

?So pick up your headphones because your ears are in the right place to hear…

?What drives Dan and how he’ll always stick to his values?

?The inside scoop on leaving Offended.

?First insights on his new venture, Middle Finger Club.

?How Dan’s early love for writing led to a career in marketing and advertising.

?Why ideas are the most important thing, with ideation being an undervalued skill.

?The art of using comedy and AI in marketing (catch some top tips).

?How p*ssing off the right people might be the best way to get your ideal audience’s attention.

?….And why f*cking up quickly has meant Dan can live his purpose of disrupting the norm, creating reform, and doing what he loves.

Connect with Dan: www.dhirubhai.net/in/dan-kelsall-7aa0926b/

Middle Finger Club: www.middlefingerclub.co.uk/

Connect with Will: www.dhirubhai.net/in/willstewart1888/

More about True Purpose Enterprises: https://thepoint1888.com/ | https://www.dhirubhai.net/company/the-point-1888

We hope you have a great week ahead legends. Until next time, take care.

The Point.1888.