Eight Things Every Blog Needs in 2021
Edward van der Kleijn
Purpose-driven fitness business owners hire me to get their time back and make a bigger impact. Let's scale your business and get your time back | @macroactive
Are you a blog writer or are you thinking of creating blog posts for your business website?
If so, read on…
Blogging remains one of the most important?and powerful tools of digital marketing. Every blogger, company and Digital Marketer needs to consider these 8 key points in 2021.?
With longer blogs containing quality information and keywords, your article is more likely to be found
1. Longer is Better
Not so long ago, the conventional wisdom around blogging?was that short blogs of around 500 words performed best. This was largely based on the fact that people have shorter attention spans and prefer brief content. However, more recent studies have shown that search engines give preference to in-depth and longer content.
Google now tends to rank longer blog posts of quality information as opposed to short posts which have little to offer the reader. SERPs or Search Engine Results pages are the web pages that users find when they search for something on Google. The user will type in certain keywords and phrases and then Google shows the SERPS.
With longer blogs containing quality information and keywords, your article is more likely to be found in SERPS. Comprehensive and useful articles can help your blog and website climb the rankings in Google.?
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Posting content that solves a prospect’s problems with a solution means guaranteed visitors to your website.
2. Create Evergreen Content
So what is it? In a nutshell, evergreen content?is content that stays relevant and valuable over a long period of time. It doesn’t grow old fast. It may need refreshing and updating from time to time, but the main content is useful to prospects for the long term.?
Evergreen content helps you drive continuous traffic to your website. Posting content that solves a prospect’s problems with a solution means guaranteed visitors to your website. The beauty of evergreen content is that you can use it again and again and also promote it.?
Examples of evergreen content include a cheat sheet, a how-to article, a short guide to something important for the target audience, a tool etc.?
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3 年Great list with great tips! Thanks for sharing this Edward van der Kleijn! ??
I Run the Most Important B2B/G Sales Leadership Organization in the World ? Host, Sales Game Changers Podcast ? “Women in Sales” Ally ? Author of “Insights for Sales Game Changers" ?? Lyme Disease Expert and Advocate ??
3 年Great ideas.