Eight Strategies to increase Mobile App Retention in 2023
It’s never been more challenging to find success at app stores. Competition is fierce, consumers are spoilt for choice and apps are having to pull out all the stops to entice users to sign up. And that’s why customer retention is more crucial than ever.
Did you know that it’s now normal for apps to lose 80% of their customers? For apps, retention curves are steep – and they’re getting steeper by the day.?
It’s not all bad news, though. There are several inventive retention strategies that can make a real difference, particularly for relatively new apps, or those that are looking to name for themselves amongst previously unexplored audiences.?
Take a look at some of our go-to retention strategies to see how you could start turning the tide on customer retention.?
Eight of the Best Mobile App Retention Strategies?
Some software companies are famed for innovative new releases that seem to solve problems customers never even knew they had. They’re able to do this because they listen to what customers are telling them.
Start asking your users what they want. Then incorporate their feedback into how your app works. Consider new updates that might solve issues customers are having, making sure you’re always thinking about different ways of keeping their attention.?
Personalised communication is brilliant for engagement. Customers respond far better to information that’s designed just for them. Use segmentation and personalisation to send customers more relevant updates, at a time that they’re most likely to engage with them.
Carefully targeted information shows customers how valued they are by your company. It’s also better from an ROI viewpoint, as interactions will be more successful, whether you’re hoping to improve awareness of a new service, entice users to sign up for add-ons or simply keep them engaged with your app.?
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Interactions can be customised further for the most loyal customers. Recognise those who return frequently and provide those customers with a fully personalised experience, with access to a collection of features that are just for them. This might include VIP perks or a separate customer support menu that might include an option to connect directly to a member of the customer service team.?
App users have come to expect mobile-native customer experiences and an ability to accomplish everything they need to right within the app… including receiving lightning-quick support responses. Today’s users can easily be left disappointed if an app’s support offering doesn’t live up to these expectations.
Keep support services mobile-native and prioritise speed to keep customers on board. Focus on improving the customer support you offer, keeping all features a customer might need accessible from within your app.?
If a customer requires assistance, make sure they can receive automated help and/or chat with a support team member without having to leave the app and go to a web browser, an email application, or dial a phone number.?
In an ideal world, customers should be able to resolve any queries or problems they have without ever needing to exit the mobile app.?
The number of apps available at the Google Play and Apple App Stores is mind-boggling!?
Recent figures released in the second quarter of 2022 show that Android users have 3.5 million apps to choose from. Apple users are not far behind with 2.2 million options to pick from.?
It’s a competitive world out there, which is why it’s never been more important to boost awareness of your app wherever you can. And loyal customers can help you do this in a brilliantly effective way that’s far more affordable than a wide-scale advertising campaign.?
Encourage current users to post positive reviews. Use promotions and discounts to get users to talk about your app on social media. Maximise your reach with the help of those who’ve already discovered how brilliant your app is.
Continue reading the rest of the strategies here.