An Eiffel of Paris

It has been 100 years since Parisians could swim in the Seine, and following a €1.5 billion clean up operation, Olympians are among the first to test these revitalised waters. With the world’s attention firmly fixed on France this month, we believe there’s no better time to dive deep (pun intended) into this vibrant market.

When we think of French personal care brands, words like natural, elite, sustainable, and quality come to mind. This perception is rooted in France’s rich history of thermal spas and its stringent regulatory standards, which uphold excellence in the beauty industry. The tradition of pharmacies serving as beauty retailers has also elevated personal care to a scientifically backed practice—an acknowledgment it rightfully deserves.

According to a study conducted by Cosmetic Valley and economic consultancy Asterès, France's cosmetics and fragrance industry generates an impressive €71 billion in revenue. It's no surprise that France proudly holds the title of the world’s leading exporter of cosmetic products.

This month, we’ve highlighted some of the key trends and new products emerging in the French cosmetics landscape, along with a dedicated page showcasing Amirose innovations.

There’s some great formulations, so we hope you enjoy. Bisous!

Upcoming Events

Our team will be attending Professional Beauty North and Salon International. Get in touch if you’d like to arrange an informal catchup!

Professional Beauty North: 29-30th Sept, Manchester Central Convention Complex, UK

Salon International: 12-14th Oct, ExCeL London