Eiffel, the movie: The epic conquest of the US market
Tiana Gamez
Strategic Marketing & Partnership expert passionate about digital innovation, storytelling and social media.
Eiffel, the perfect historical romance
The Eiffel tower is probably the most representative monument of Gustave Eiffel's work. Although his works can be seen around the world, including here in New York where he built the iron frame of the Statue of Liberty along with Bartholdi, it's the Eiffel Tower that built Gustave Eiffel's reputation as The Iron Magician.
The much-anticipated release of Martin Bourboulon's Eiffel is finally here! On June 3rd, Americans will enjoy this epic production by Vanessa Van Zuylen on more than 300 theaters throughout the United States.
In this feature film starring Romain Duris and Emma Mackey, Engineer Gustave Eiffel is asked by the French Government to design a bold and grand monument for the 1889 Paris Word Fair, following his success with the Statue of Liberty. Sparked by forbidden love, he set up to change Paris forever.
Atout France & Blue Fox Entertainment: A partnership powered by a vision to bring the story, the science, and the dream of Eiffel to US audiences.
France is the most visited international destination worldwide and the Eiffel Tower has received over 300 million visitors since its creation. It was only natural for us to partner together with Blue Fox Entertainment and take part in bringing this story to as big an American audience as possible.
Eiffel: The Campaign
The partnership between Atout France, Blue Fox Entertainment, and its partners launched a multichannel media campaign and sweepstakes to promote the movie Eiffel to an American target audience, reaching over 100 million impressions.
The Objectives are:
1. AWARENESS: Bring visibility and awareness to the Eiffel movie by implementing a successful strategy that will target the right influencers and prospective customers.
2. LEAD ACQUISITION: Promoting the movie, France as a destination, Blue Fox and all the partners' brands through the organization of sweepstakes.
Check out the sweepstakes: us.france.fr/en/campaign/your-chance-to-win-a-trip-to-paris
The US premiere:
Ahead of the release in 300 theatres this weekend, we had the privilege to take part and invite our guests to the US premiere on June 1st and enjoy the screening in the presence of Eiffel producer Vanessa Van Zuylen.
Vanessa Van Zuylen, Producer
Tiana Gamez, Marketing Director Atout France USA. Anne-Laure Tuncer, Director, Atout France USA
More info:
https://www.bluefoxentertainment.com/films/eiffel
Marketing Digital Specialist EMEA for Angel Aligner
8 个月Thank you for sharing, your article is incredibly insightful!
Master 1 en Gestion d'entreprise de l' ESAM (IGS) de Paris: corporate training, guest relation, cultural interpreter
2 年Thank you very much for our talk today in Issy les Moulineaux. All the best. See you soon
Master 1 en Gestion d'entreprise de l' ESAM (IGS) de Paris: corporate training, guest relation, cultural interpreter
2 年Wow
Bilingual Nonprofit Leader | Storyteller | Connector | Community Leader | Parent Advocate | Podcast Host
2 年How exciting!
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2 年Looking forward!