This is the No Ego Zone
David Newman, CSP
Elevate your CEO brand with speaking, publishing, and podcasting. Boost revenue, prestige, and market cap ??3X Bestselling Author???Top 1% Podcast Host. ?? Certified Speaking Professional?
Onto today’s topic du jour… EGO.?
As speakers, consultants, and experts, we MUST take ourselves out of our marketing messages.?
Nobody cares about YOU.?
The only thing they MIGHT care about is you IN TERMS of THEM.?
What problems can you help them solve that others can’t, won’t, or don’t know how to??
How are you different, better, faster, smarter, cooler??
Not in terms of YOU but in terms of what matters to THEM and THEIR company,?
THEIR team,?
THEIR career,?
THEIR association,?
THEIR members,?
THEIR franchisees,?
THEIR leaders,?
THEIR salespeople, etc.?
领英推è
Mike Thomson came into our mentoring program as a terrific speaker and coach – but he was all about “I, me, my†messaging and he couldn’t even see it at first.?
Listen to his story here.?
The moment he flipped his marketing, messaging, and sales conversations from “I, me, my†to “You, you, and you†– everything started to click.?
Fees went up.?
Repeat and referral business took off.?
Sponsorship deals started to close.?
Everything that mattered to him – fees, respect, relationship, and freedom and scale in his business – came about when he flipped the switch away from “me†marketing and toward “client-centric†marketing.?
THAT was what landed him at the top of the heap for high-fee speaking, training, consulting, and sponsorship deals like never before.?
Even though he thought he had it all figured out and had been fairly successful for 30+ years.?
If a rock star like Mike can make a switch like that, what could YOU do with your business with some expert guidance, direction, and revenue acceleration?
Book your free Business Accelerator call here.
– David
p.s. Book your Business Accelerator call now. We’ll discuss where you are in your business right now - where you’d like to go - and how you might get there much more quickly than working on your own OR getting sucked into the vortex of conflicted advice floating around in your head. Again, nothing to buy on this diagnostic call. No gimmicks and no nonsense.
p.p.s. If you enjoyed this article, click here to subscribe.
Speaker Manager | Optimizing Speaker Businesses with SpeakerFlow, Talkadot & Proven Systems | Strategic Partner | Relationship Builder | Follow-Up is My Superpower | Process-Driven & Growth-Focused
2 å¹´Too many people don't realize that it's never about them. It's always about the audience or the person you are building a relationship with. I hate when speakers have a five minute bio at the beginning of their presentation without first providing value.
Keynote Speaker and Video Meeting Advisor, helping executives be more persuasive and influential in their video meetings and online presentations.
2 å¹´^^^ THIS!! David Newman, CSP knows whereof he speaks!