Eggplant-head marketers

Israelis have built a tech powerhouse. If many of the early successes were based on tech innovation, many of todays strongest brands are built on a combination of tech and business innovation (Wayz, Wix, MediaMind, Viber). While Israelis have gained a a reputation for being smart and aggressive salespeople, they have not yet built a reputation for marketing savvy.
Iv’e been working in Israel for a few years now and it’s time to start summing up my time here. Comparing the Israeli marketers their american counterparts seems only appropriate.

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