Egg Model for Product Life Cycle Vs. BCG Matrix
Dr. Mohammed Ghorab
Postdoctoral Researcher at TU-Berlin, Associate Professor for fintech and blockchain in ESLSCA Egypt, Chief Instructor and Senior Quality Controller Egyptair, Senior Consultant Veterinary Doctor
In BCG Matrix of a Product Life Cycle, lots of defects facing stages of the product in the market.
It only develop four portfolios for the product: Question Marks, Stars, Cash Cows, Dogs.
Today i invent a new model called the Egg Model, which illustrates the life cycle of the chicken!
1- The Egg: is the Idea, when the idea begins.
2- The Hatchery: Where the idea enter the incubator and developed
3- The Hatching Egg: Reaching the first light of the product
4- Baby Chick: Will it find out ways to sustain or die in the market?
5- Adult Chicken ready to laying eggs: point of break even point where Profits starts
6- Egg inside Hens (Daily): The cash cow, min. investment needed and lots of profits
7- Fertile Egg after mating: New product must be invested from this old product (Timer starts now to calculate best time for going out the market, keep, merge or acquisition with others), remember once the Chicken get mated the meat of it started to have an offensive taste!
8- Old Mothers Chicks: Meat = Very hard and tough, Cost more than profits (eats more), take more space, lots of wastes. (Use as a processed meat with a lot of spices and needs lots of cooking energy.
Industrial psychologist(talent management, leadership development,culture,employee experiences, psychological safety)
9 年nice
Veterinarian at Own businees
9 年Nice