EGC Group’s Analytics Platform Bridges GA4 Gaps—Now with Enhanced Features

Google Analytics 4 has been in place for some time. While its benefits—from improved privacy to data attribution—have been heavily promoted, many users remain frustrated with several aspects of GA4: complex event tracking, data lags, and integration issues.

A look back

Google, being the powerful tech giant it is, declared the move to GA4 mandatory. Users had no choice of remaining with the more familiar Universal Analytics (UA) system. A lot of press and attention was given to the exodus from UA to GA4. Checklists were even created to help ease the transition. Despite these efforts, user frustration remained.

Problems encountered with GA4

Although it has been little more than a year since Google Analytics officially became GA 4, user complaints only grew. These complaints, as reported in LinkedIn, include limitations, data sampling issues, and integration challenges, among a host of other problems. So, while grappling with GA4, users are also seeking the services of analytics platforms—such as those offered by the EGC Group.

How the EGC Analytics Platform helps fill the gaps

EGC’s Analytics Platform specializes in businesses that want one dashboard for key marketing integrations and data sources that include: Google, Meta, Shopify, Amazon Ads, CallRail, HubSpot, MailChimp, YouTube, Salesforce, TikTok, and LinkedIn, among others. EGC’s clients can discover greater efficiency in everything from reporting, data visualization and insights needed to inform data-driven strategies.

New features

Now, EGC’s Analytics Platform boasts more features, including new call tracking metrics.

To learn more about how this platform can help your business, fill out the Contact Usform. A member of the EGC team will be in touch shortly.