Efficiency and Customization in Product Photography

Producing numerous product images quickly often relies on standardization, which may lead to an excess of some types of images and a shortage of others. Achieving tailored product images while maintaining efficiency is possible, provided three key factors align:

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1. Who Determines Image Needs?

Traditionally, the studio is responsible for image needs, following strict standard procedures. While internal studios may possess product and marketing knowledge, there's no guarantee that the images truly showcase the product's unique features.

Ideally, those with the best product and market knowledge should decide the required images for each product. To enable this, they need a streamlined way to convey their requirements to the studio. This approach not only allows customization but also facilitates outsourcing to external studios.

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2. A Flexible Range of Photo Styles:

To empower product management and marketing operations to order custom images, a versatile photo style guide is essential. It should encompass various photo types, angles, formats, and more, serving as a communication bridge between clients and studios. Marketing and product managers should access a user-friendly interface for placing orders.

The photo style guide should offer an extensive range of options, similar to an "à la carte" menu for image production. Collaborative development between the studio, marketing, and product managers ensures that the images effectively highlight product features, ultimately enhancing sales and reducing returns.

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3. Adequate Information and Time:

Once an order is placed, the studio requires time to plan and confirm the order, providing an estimated completion timeline. Some products may require multiple sessions in different locations, such as a pack shot, on-location photography, and model photography. Thus, managing and planning several photo orders for a single product is essential.

Efficient and customized product photography hinges on collaborative decision-making, flexible photo style guides, and efficient order management. Tomorrow's product images should not only be efficient but also tailored to each product's unique features, ultimately maximizing sales and customer satisfaction.

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At Profoto, we've designed solutions to maintain the highest level of efficiency in your e-commerce studio. For more information, please don't hesitate to contact Tobias Lindb?ck or?Joris Brüggen .