Effectively engaging and hiring Gen Z Sales Candidates

By 2025, Generation Z will make up 25% of the global workforce, or roughly one-third of the population! Consider how many potential candidates you will be able to find as a recruiter, assuming they have completed their education. However, it may be more complex than it appears. Why? They have different ideas about how they want to work for someone.

How can recruiters seamlessly engage with the uber-modern Gen Z? Read till the end to find out some proven tips to ace your hiring game.??

Work-Life Balance

Unlike the millennials and the generations antecedent to them, Gen Z is not solely motivated by money. 42% of young professionals quit their jobs due to burnout and lack of Work-Life Balance (WLB.)?

When applying for a job in any company, the one thing that candidates look for is proper WLB. For a sales role with dynamic workloads, ensure transparency with the applicants to avoid attrition and dissatisfaction later.

Career Growth

In this area, however, Gen Z is similar to their forerunners. Almost any candidate that applies for a sales job expects growth to an extent in the company. Decent compensation, sales training, and team member recognition are some things they wish to have in an organization.?

When your company policy provides such growth opportunities, you'll be able to attract candidates toward you.?

Provide Support

An interesting fact about Gen Z is that they are well aware of their weaknesses. A Deloitte study shows that around 37% of candidates are worried about lacking good interpersonal skills. Yet, they are highly adaptable. From an employer’s perspective, communication skills are the highest priority, especially in sales.

When hiring candidates, you can offer them expert training on developing communication skills. This will ensure they’re capable of closing deals with minimum effort.?

Simplify Application Process

As you might be aware, Gen Z is tech-savvy. Any information they need is at the tip of their fingers. It also implies that they prefer to avoid running through hundreds of papers and documents to learn and apply for the job.?

Remember that almost every Gen Z candidate applies for a job through mobile devices. Ensure you provide a simple yet informative job description. Furthermore, make it easier to apply. Suppose you make the process lengthy, asking for insignificant information. In that case, you’re likely to lose high-value minds even before interviewing them.?

Proactive Social Media Presence

When searching for good Gen Z sales hires, strengthen your company’s social media presence to gain an early-bird advantage over others. Did you know that an average Gen Z spends more than 10 hours online daily? Given that, think of how many candidate pools you can generate.?

Since most companies rely on job portals and websites to find candidates, enhancing your presence on social media apps could do wonders for your company. Apart from connecting with candidates, you can also promote your account by posting content related to Gen Z! This will increase your chances of being seen.?

Conclusion

There will be a high demand for qualified candidates based on present recruitment trends in 2023. Given that Generation Z will make up most of the workforce in the future, consider leveraging my five strategies to attract star sales candidates.

Do you need help finding qualified sales professionals for your organization? Let's talk. Do share your views on what are your thoughts on hiring and engaging Gen Z employees.