EFFECTIVE WAYS to market yourself as an Entrepreneur
Yuma Bella Noir
CEO & President at Dubón 8 | Helped 100+ Brands and B2B Businesses to maximize profits?? and Scale?? Exponentially | With Strategic Media Marketing Strategies | Persuasive Copy Writing and Website Design that Converts |
The Most Effective Ways to Market Yourself as an Entrepreneur?
Many people call themselves entrepreneurs when they don’t fully understand what the term means. If you are working for yourself and getting paid to do what you do love to do, then you have earned the title. Otherwise, you may be misguided, trying to flex something that you are not.?For example, if you are promoting a third-party business and getting paid a commission, this doesn’t make you an entrepreneur. You earn this title when you own a business and have the right to make your own decisions, be flexible, and outline the path you want your business to take.
We know that you don’t want to be called “Fake Entrepreneur”?
What are the tips you must follow to market yourself as an entrepreneur?
Tip 1: Your business should be your top priority
Have you seen people who are initially very motivated to build a ripped body? They hit the gym for few days and after that, they quit and eat burgers all day. This shows that fitness is not their priority.
It is the same with your business. You start by discussing an idea and get motivated to execute it. After a few days, you forget about the idea and then you are back going out with friends, focusing only on your job, and your great idea seems to just vanish into thin air. This indicates that you are not serious about your business.
Highlights:
Tip 2:Always remember that your brand logo is the face of your business
We have seen people miserably fail as business owners. They promise a quality product but when the customer receives it, they are disappointed.
Remember that an average individual is spending their hard-earned money.
They put their trust in your business. Therefore, if you lose their trust by sending a faulty product then you are finished before you even began.
You have struggled to begin your business. We don’t want to see it crumble apart within a matter of minutes. So always make sure that you test the product before you ship it to the customer.
Highlights:
Tip 3: Know your customer base
Knowing your target customers is extremely important. Suppose you are a business owner that makes mobile phones. Your ideal customer base is technologically savvy people who need to communicate.??
To keep their trust, you can expand your business by building mobile accessories, home electrical appliances, and other innovative gadgets. This will keep your?customer?base intact
Don’t just start a clothing line or a food business out of nowhere. Look at Microsoft and Apple. They have all focused on their customer base. They did not deflect away from their business by starting clothing or a shoe line.
Highlights:
Tip 4: Be clear and upfront with your investors
When you start a business, you often need a business partner and/or investors. Before starting the business be clear on how your partner will benefit from your business. This goes for your investors too.
领英推荐
Highlights:
Tip 5: Your website should focus on solving problems
As a business owner, your website?blogs?should solve your customer’s problems. Let’s go back to the example of the mobile phone manufacturer.??
Technical issues are some of the most common problems encountered by mobile manufacturers. Some examples are not getting systems to update from time to time, subpar ram optimization, or problematic build quality.
Customers also want to know how to find the best cell phone for their budget. Therefore, your website should have a section of content addressing these issues.
Highlights:
Tip 6: Make a habit of using calls to action
Every blog you write should not make your customer feel that you are desperate to sell a product. Instead, your blog should make your customer want to buy your product on its merits. Be informative about cell phones. Get people to write guest posts for you. Create a call to action (CTA).
This is done through anchor text and hyperlinks. For this, you would need an excellent content writer, who will drive new customers to invest in your company and cause a surge in your business.
Highlights:
Tip 7: Leverage your business through the power of social media
Social media is free and readily available. Through social media, you now have access to millions of people. Take advantage of this opportunity. Set up a business page on?Instagram,?Twitter, Facebook, and Reddit.?
Consider investing in a digital marketer. Create posts with meaningful graphs and images. Once done, you will notice an increase in business sales and a surge in followers on your?social media?account(s).?
Of?course, you have to note that gaining followers usually takes time. The key to building your social media profiles is consistency. Don’t take the short route of buying fake followers. That may destroy your social media presence.
Highlights:
Tip 8: Stay humble and focus on growth
There is no shame in learning from people who are more educated and successful than you are. It is only when you are open to criticism that you pave the way to greatness.
When an established entrepreneur tells you to do things differently from what you have planned, trust their advice because it comes from experience. They are doing it for your benefit.
Highlights:
Takeaway
These are just some of the most important tips on how you can market yourself as an entrepreneur and earn the coveted title of business owner. For more tools on how to grow your business and establish yourself on the exciting road of entrepreneurship, make sure that you subscribe to our newsletter.