Effective Tips For Marketing to Millennials

I’m always happy to pass on great info, and this is great info! I’ve included a few snippets below lifted from the full article.

The youngest millennials are ages 18 to 24 and they rate their mobile phones as a crucial part of their everyday lives. This means their phones are more important to them than their TVs, cars and other material possessions.

Here are some ways to make sure your business is making the most of your advertising dollars by getting your ads in front of the millennial population.

Skip the sales lingo.

Millennials can smell a rat from a mile away. They are highly tuned into the world and they don’t like to be brainwashed or fed cheap ad line. You cannot steer them into purchasing one product over another.

The best way to get to a millennial is to address them directly and honestly without hiding the fact that you’re selling something to them. Empathize with their needs and be as authentic and relatable as you can.

Get social.

Social media is a powerful tool when it comes to reaching millennials. But the best way to use it to actually get a conversation started rather than talking at people the way that ads used to do.

Use social media to your advantage by using Facebook ads, running fun marketing campaigns and contests on your social pages. Explore newer platforms that most businesses tend to overlook. Take Snapchat for example. It’s not just a social platform for you to post selfies with dog filters, show what you are eating, nor to send flower crowns for your friends to see.

You can post actual snapshots of crucial moments in your life and your business or even short tutorials to help your audience feel more connected. Kylie Jenner built a multi-million dollar business with help from social media, and especially Snapchat.

Use mobile-friendly tools.

You’re not going to get anywhere with millennials if you don’t get responsive with your website. Give them the ability to interact with your business from their smartphones. This means that your mobile friendly site is up and ready to go the second you open your doors for business.

Don’t let them waste once second of time waiting for a page to load, and don’t make it hard for them to click a button or two and purchase something online.

They’re used to doing it everywhere else and if you don’t offer them the ability to do so on your sites, you will likely lose the sale.

Do you need more detail on this subject? Head on over to the full article here for more ideas and perspective. Afterwards, why not drop me an email to share your thoughts [email protected]; or call me on 0439 315 777.

Thanks!