Effective Techniques to Identify Your Mobile App's Target Audience

How many apps are currently available in the market to download? Do you have any idea? In 2023, a total of 48.2 billion apps and games were downloaded. Among them, 113.2 billion downloads were from Google Play and? 34.9 billion from iOS.?

Currently, 87% of smartphone users use apps to spend their time. Such a surge in mobile app usage has led to the mobile app market grow higher expected to generate a revenue of US$673.80bn by 2027.. The point here is that the numbers show how crowded the market is.?

But, have you ever thought about how many of them actually succeed?

With so many options, it’s pretty convenient for users. However, it’s not the same for the companies. It’s often said that "if you build it, they will come.", but that’s purely a myth. Many apps fail not due to poor design or functionality, but because they miss the mark on identifying their target audience.?

So, Why the target audience is so important for your mobile App? Let’s find out!

Let’s be straight here!?

The target audience directly influences every aspect of the app starting from development to its marketing.

1. Guides Development and Design

Firstly, people from different age groups may have different preferences and needs. For instance, Gen-Z users may prefer to have vibrant colors or designs in an app, while Gen-X users may prefer a more sober and simple User Interface(UI). So you’ll be able to design the app accordingly from the very beginning.?

2. Effective Marketing?

If you target the right audience, your marketing strategies are going to be more effective. You will just need to know where your audience spends their time online, whether it’s social media platforms, forums, or other digital spaces.?

3. Efficient Resource Allocation

After that, marketers can allocate the advertising budgets more efficiently, ensuring that efforts are directed toward those most likely to convert into active users. The ads will be shown only to those who have a genuine interest in the app's offerings, resulting in a reduced cost per acquisition. Parallelly, you can expect a better Return on Ads Spent(ROAS) because you won’t be spending money on impressions that do not lead to actionable outcomes.?

4. Better Feedbacks

When you have a clear understanding of who your users are, gathering feedback becomes more meaningful. You will get feedback that is specific to the user’s needs and preferences, and will also allow you to make changes or improvements accordingly. This ultimately means better customer satisfaction and long-term loyalty.

5. Reduced Failure Risk

Lastly, you reduce the risk of building an app that doesn’t relate to the audience or misses the important features that potential users want.

So what’s your approach to finding the right audience for your mobile application??

Stop experimenting!

Here’s a proven approach that you can use for your venture and hit it right! So stay tuned.

Use These Steps to Find The Right Audience For Your Mobile App

Step 1: Understanding Your App’s Value Proposition

You need to start by setting the foundation strong!

So how will you do that?

It can be done by getting a proper understanding of your product. Here are some questions that you should ask yourself to get better clarity.

• What problem does my app solve?
• Who benefits from this solution and how?
• What unique features does my app provide compared to competitors?

Answering these questions will be a smart move for your business to establish strong grounds on which you’ll develop the app and find the right set of users who’ll install the app in the future.?

Step 2: Conducting Market Research

Market research is a basic thing, but the most important aspect that will help you get an understanding of the user’s mindset and the market sentiments too. A thorough market research will help you keep a sharp eye on the competitors too.?

Create a list of the mobile application that belongs to the same segment and are your potential competitors. Look at their reviews and complaints if any, along with performing a?

SWOT analysis. Creating user personas is a powerful way to visualize and understand your target audience for a mobile app.?

By developing detailed profiles of fictional users, you can gain valuable insights into their demographics, behaviors, needs, and pain points. This information is crucial for identifying the right audience to focus your marketing efforts on. analysis. This way you’ll know what kind of audience may use the app and their requirements.?

Plus, you’ll have an idea about how your competitors market the platform to those audiences. So now, your marketing efforts can be planned according to effective results.?

Step 3: Creating User Personas

Once you are done gathering all the data, you must create the User personas which is a powerful way to visualize and understand your target audience for a mobile app.?

Let’s understand this with an example. Suppose you are creating a fitness app for professionals who have hectic lives. Create a user persona called "Busy Executive Adam"; he's a 35-year-old man who works long hours in a big city and finds it difficult to find time for exercise.?

You may better understand the kind of individual who would most benefit from your software by studying Adam's background, goals, and challenges. The decisions you make about features, designs, and marketing messaging that will appeal to Adam and similar individuals can then be directed by this persona.?

Nowadays, there the tools available, that will make your life easier. UXPressia, Xtensio, and Smaply are some of those tools that let you create user personas with customizable templates, collaboration features, drag-and-drop editor, etc.??

By creating multiple personas representing different segments, you can ensure your app meets the needs of your entire target audience. You will be well-equipped to develop an app that users will love and engage with regularly.

Step 4: Leveraging Social Media Insights

Nowadays, social media is heavily utilized for marketing purposes of any application, but you can use it for research purposes too. It will provide you with rich data about user interests and behaviors.

Platforms like Facebook will provide you with detailed analytics about your follower’s demographics and interests. Social media will also help you to keep track of the type of posts that followers can connect with. Hootsuite and Sprout Social are the platforms with all-in-one social media management and analytics. It helps in:

• Monitoring performance across multiple social networks,?
• Offers reporting on various metrics,?
• It even automates content publishing.

Use direct messages, polls, and comments to interact with your followers on social media. If done effectively, social media can be the best thing to target and attract the proper audience.

Step 5: Testing Your Assumptions

Using all these steps, you may find your target audience, but it’s not over. To cross-check if your target audience is the correct one, perform A/B Testing and Feedback Loops.

A/B testing will allow you to test different segments of the audience parallelly. Based on your findings, you can make changes to your strategy for better results. Free tools like Google Optimize make it easy to create experiments and analyze performance. Optimizely can also be considered, as it provides an enterprise-grade platform for A/B testing and allows? detailed experimentation and personalization on websites and mobile applications

Also, user feedback through in-app surveys and reviews will help you to make improvements to the app and customize marketing strategies continuously.

Summing Up!

Between the creation of an app and making it successful, comes a bridge, which is the target audience and that bridge is necessary to make the app successful.?

If you are building a new mobile app and struggling to find your target audience, then you can use these simple steps to ease the process and identify the correct audience.?

If you're determined to turn your app idea into reality and need expert guidance in navigating the complexities of mobile app development, consider partnering with a professional mobile app development company.