Effective RE Marketing: 3 Creative Ways to Market a House for Sale

One of the most important aspects of marketing a house for sale is attracting traffic to your property. The more people who see your listing, the higher chances you have of selling it. If you are an agent looking for creative ways to market a house for sale, this quick guide will be perfect for you! In this article we walk you through some strategies you can implement to attract more prospective buyers. Let’s get started!

1. Create a video tour of the property 

Creating a video tour of the property you’re looking to sell is one of the most effective ways to get more eyeballs on the offer. This is because videos are more engaging than pictures and they’re easier to share.

Create a video tour of the property you want people interested in your listing, by walking through it with an iPad or DSLR camera while talking about its features (iPad tours work best for single-family homes). You can also add music and touch up the editing if desired to give it some extra pop! 

This will give prospective buyers who might not be able to make time during business hours to see the property in person a chance to see the home without having them come over in person.

2. Offer an open house with refreshments and snacks 

With an open house, buyers might be more willing to go look at a house they were on the fence about whether to make an offer on. If you’re able to host an open house, consider offering refreshments and snacks for those who come over! This will make them feel more welcome in the home and increase the chances of establishing a relationship with them as buyers.

Open houses tend to open up opportunity – buyers might be more willing than usual when looking at houses which could lead them into making offers quicker because there’s less pressure involved

3. Advertise on social media sites like Facebook, Twitter, and Instagram 

While businesses of all shapes and sizes can benefit from a smart social presence, the importance of social media for real estate really can’t be overstated. Don’t just take our word for it, either…

According to a recent study from the National Association of Realtors, social media has become an integral component in finding new clients and closing deals across the industry. Here’s a brief snapshot of their findings:

• 77% of realtors are actively leveraging social media within their marketing plan in one way or another – whether organically or for paid media campaigns
• 47% of real estate have acknowledged that SMM (social media marketing) yields higher quality leads compared to other sources
• + 99% of millennials (and 90% of baby boomers) begin their home search online (as opposed to in-person referrals) 

The report also found that about 55% used Facebook for work purposes while LinkedIn was close behind at 54%. Twitter ranked 3rd with 39%, followed by Instagram (36%) and YouTube (27%).

Some of the most popular social media channels for real estate are Facebook, Instagram, and LinkedIn. And while these three networks may be a great place to start when it comes time… 

In order to effectively market your property online, there’s no reason not to explore these channels – YouTube for example is helping realtors in 2021 consistently generate leads for their business – all organically. The key is finding what works best with you: which platforms do YOU use? Which ones work better than others in terms of generating traffic/leads on YOUR listings?? What about blogging??? Do blog posts help generate more leads from prospective buyers who have been searching around but haven’t yet made contact…? These questions should all factor into how much effort we put towards each platform going forward.

Are You Leveraging SM & Digital Marketing for Your Real Estate business? 

Real estate online involves a lot of moving pieces and keen attention to detail. That said, it’s also a prime place to prospect and generate leads with so many clients flocking in search of their next property-you need to be able to meet them there if you want the chance at getting those potential clients that will make all your hard work pay off! With the tried-and-true tips and strategies outlined above, you can do just that. 

Want more help coming up with creative ways to market a house for sale using digital marketing? We’ve got you covered! Book a call with a member of the Zen team today and we’ll help you figure out what needs to shift inside your real estate business in order to get on track with the growth you’re looking to see.

Next Steps

The design of your marketing materials can make or break the success of your real estate business. But, with so many options and strategies available, it can be difficult to know where to start. Want more clarity on your strategy? Book a call with a member of the zen team – during your strategy session you will learn how you can:

1. Easily connect with in-market buyer/seller leads and/or appointments.
2. Get exclusive leads and appointments for your business.
3. Get more clients while spending less time on marketing.

When you speak to an advisor on our team you’ll get a comprehensive consultation that includes an analysis of what has worked for other agents in the past, paired with the specifics of your vision and goals. Once our advisor has a thorough understanding of your business and what you’re looking to achieve they will circle back with our team of consultants who help put together a custom marketing plan – quite literally just for you.

We then circle back on another call where we go over the plan together so that you understand exactly what needs to shift in your business in order for you to meet your goals. From here you can opt to get some hands-on help from our team on executing your new marketing plan or you opt to press forward on your own – which is okay too. In either case, you will walk away with much more clarity on exactly what needs to change for your business to scale to where you want it to be.