Effective Marketing Strategies For Your Applications

Customer experiences are changing rapidly with evolving technologies, and traditional market research approaches are not in line with customer requirements. They usually take longer to be generated and at times, aren’t dynamically integrated with customer feedback.

As app-entrepreneurs, it is necessary to find ways to be agile and employ contemporary market research approaches. The goal is to have a loyal user base that can augment your app’s popularity and download rates and also provide a consistent source of long-term revenue.

Here are a few effective market research strategies that can help you impress your potential users and keep them coming back for more.

1. Start Mobile App Promotion Early

When it comes to promoting mobile apps, remember the rule of thumb - early promotion helps! It facilitates in increasing brand awareness and getting feedback from your potential customers - keeping them engaged. It’s essential to keep them excited and also listen to them so that you incorporate their feedback and meet their app needs.

2. Prepare press kit

To maximize your media coverage, keep both physical press kits and electronic press kits ready for the press and promotion groups. Make sure that your launch materials include all vital information about your app.

3. Promote your blogs

Blogs are a great way to keep your target audience updated about your mobile app. You can share regular blog posts to accomplish better visibility and also ask potential customers to share experiences and inputs. It is an excellent mobile app promotion strategy, which will help build excitement around your app.

4. Optimize your pages on app stores

App stores are one of the first touchpoints for potential customers to discover your app. So optimizing your pages on app stores is essential - creating engaging content including title, description, app benefits can help create a positive impression.

5. Send out emails

According to a study, e-mail remains a more significant way to acquire customers than - nearly 40 times that of Facebook and Twitter combined. And is e-mail marketing still valuable today? Yes, as roughly 3.8 billion people use email.

Therefore, investing in sending e-mails to engage consumers and convert interest to sales still makes sense.

6. Promote social media

One of the easiest ways to communicate directly with your target audience is to expand your web presence on social platforms, including LinkedIn, Facebook, Twitter, Instagram, and more. Once you identify your target audience, you can identify the social platforms that are most popular with them and use the platform optimally.

7. Collaborate with influencers

Influencers are usually key opinion leaders; they could be top bloggers and online personas - collaborating with them, which is a version of celebrity endorsement helps to generate interest among potential users.

A classic example - Instagram’s founder Kevin Systrom, asked an influential blogger on Twitter to try the beta-product before the official Instagram release, which resulted in over 20,000 users within 24 hours - and over 300,000 by the third week.

You could find influencers on LinkedIn, Buzzsumo, and Crunchbase. Collaborating with influencers can be mutually beneficial and help to promote your mobile app.

8. Use Referrals

Offering potential customers a benefit when they endorse your app online is a definite way to gain word-of-mouth for your mobile app.

Dropbox is an excellent example of how referrals worked intensely - with a tremendous 3900% growth rate exponentially increasing their user base.

9. Get Reviews

Bias-free reviews from independent third parties, users, or knowledgeable professionals who are aware of your mobile app can help to promote your product. Reviews are critical and can benefit your mobile app when customers see positive reviews.

10. Set goals and track key metrics

You have some great marketing strategies - that’s excellent! However, you might want to measure the user journey, including acquisition, engagement, conversion, and retention.

You might track them through metrics, including churn rate, session length, time in-app, daily active users (DAUs), and cost per acquisition. These key metrics will bring in exciting insights on what worked well and what didn’t.

Key Takeaways: It is best to keenly observe industry trends and adopt contemporary market research strategies - blend them with the traditional ones that have worked for you. A blend of the old-and-new will get you some hard-hitting market strategies for your mobile app.