Effective Lead Generation Ideas

Where do you want your business to be? The answer is- I visualize it at the top every day!

This is where everyone wants their business to be. So, what is the main thing that's stopping you to be there? Is it sales? Is it finance? Is it raw material? Or your employees?

I would not deny that these are important but before that comes a technique, which forms the basis of every business, that is- “Lead Generation”.

Lead Generation is the initiation of getting interest or enquiry from the potential consumer.

It includes:

1. Lead Generation
2. Lead Capturing
3. Lead Nurturing
4. Lead Engagement(Sales)

This is the cycle of lead generation through which a business converts a potential consumer into a customer! This is not a one time process but has to be done consistently.

So how do we do it? The old successful methods were the word of mouth and customer referrals. Many professionals still gather leads through referrals. But is this the best way to get leads?

They say we are living in a digital world! To compete with the new business models, it's important to be up to date with the latest and most effective ways of Lead Generation.

While online marketing will continue to evolve, here are 6 proven lead generation techniques that are working for professional services firms today.

1.     Video Marketing- Every brand needs a video marketing strategy. Video has become important on every channel and platform. The message which can be conveyed through videos cannot be expressed with words. Video gives more scope of creativity to a marketer.

YouTube is the second-largest search engine in the world, after Google. This increases its reach and universality. For most videos, the simpler and raw they are, the more authentic the content will be.

Some Stats can be found on

2.     Clarified Message: Whatever the message you want to convey is, should be clear w.r.t. following ways:

·        How it is solving my problem(What Do I get),

·        How are you making my life better, and

·        How do I get it?

Enough time should be spent on clarifying the message. It should solve the problems of visitors and should give them the best "User Experience". This also means that user interference should be easy to understand and navigate. It should not create any complications for the visitor.

3.     SEO Blog Content: You may have heard about this a lot, which is to make your website rank highest in the Google Search Engine. It really works! Ranking Matters!

If you want your website to have traffic and visitors, it should be ranked well above your competitors. This ranking could be improved through SEO.

Your website should include well-written blogs that give relevant information to the users about your services and market trends.

There are many ways to optimize your page and get Google to recognize the value of your website. These ways evolve with time but many professionals have found their way to ease this.

More can be read in:-

4.     Content Distribution: With relevant content writing skills, you got to have the right platform to share it. The idea should be to focus on the target audience, anything else is a waste!

3Rs should be kept in mind: The right content- at the right time- on the right platform.

This can be done through:

·        Digital Advertising

·        Advertising through Influencers

·        Other paid advertising tools

Spending a few bucks can make a big difference in digital advertising. Paid advertising gives you greater control over the reach, keywords, and measurement.

5.     Conduct Free Webinars: It's a technique being used for ages! To make people aware of a certain product or service- webinars are a very effective way.

Webinars can also be used for networking. At the end of the webinar- one can give discounts and other offers to viewers who subscribe to the company. Even if they do not subscribe immediately, it builds a relationship with them. So, by giving substantial information in the webinar, one might not create a customer immediately but could convert it in the future.

Benefits of webinars can be:

·        Building more trust

·        Getting Quality Leads

·        Better Reach

·        Position as an expert in the respective field

6.     Cold Calling: Yes I know you probably hate it! But believe me, it works!

Just calling for the sake of it, is not done. No one would benefit from it, except telecom companies. So, there are ways we can do it effectively.

First of all, do not overdo it. Make sure you are calling at most 5 new people daily.

Secondly, learn from these calls- ensure you give your best in each call. You can do it correctly by opting 3 rules:

·        Be prepared

·        Give Value to them

·        Smile and maintain Body Language(they can sense it)

You can learn more through this video