Effective IV Hydration Business Branding

Providers everywhere are stepping out to start businesses focused on IV hydration and IV therapy to meet patient demand nationwide. With explosive growth comes increased competition, leaving providers to answer the question “How can I stand out?” There is a huge difference between working in a business and working on a business, but both are critical to building a sustainable brand. All businesses need branding, but health care is an industry where intentional and strong branding is critical because patients are making decisions about their health and trust is the number one consideration.

Working in a service business like IV hydration means the tactical day-to-day functionality of hands-on patient care and coordination. However, everything from patient intake forms to the actual process for provision of IV therapy services and patient after care/follow-up is a touchpoint that needs to be considered and designed in way that is aligned to underscore a trustworthy brand.

Working on a service business means defining the values and mission of the business, taking steps to organize and position the business in an aligned way, and creating compelling marketing and branding that reflects it all and connects with consumers and is essential.

Some examples of the business details that IV hydration providers should evaluate include:

1.?????Technology. Are IV hydration patients signing their intake forms electronically in advance or is it a potentially awkward or time-consuming question and answer interaction once the provider has arrived onsite? The competition will not have substandard technology.

2.?????Patient Experience. With the advent of third-party review sites like Yelp and HealthGrades, consumers have the ability to define (or redefine) any business brand, and it may not be the way IV therapy business owners want it to be. Patient surveys will give IV therapy providers valuable insights into what patients want and whether their business is on the right track. The competition will not leave their patient experience and subsequent reviews to chance.

3.?????Marketing. All messaging, be it on website or in printed materials, should underscore that an IV hydration business is safe, validated, and trustworthy. The competition will build dynamic social media profiles and shout it from the mountain tops.

4.?????Supplies. The elements that touch direct patient experience should be closely tied the brand with creative features. The competition will have their logo on everything from branded IV bags to custom patient intake and aftercare forms.

5.?????Reputation. IV therapy providers must obtain and maintain certain licenses to operate. Seeking out ways to position an IV therapy business as an industry leader through additional certifications, training, and education is critical. The competition will go above and beyond to bolster their accolades.

IV hydration business owners are positioned in a unique way to deliver value to patients conveniently, quickly, and cost-effectively. It is certainly possible to ride the wave of IV hydration and IV therapy trends and create an established business that patients have confidence in, but it requires thoughtful creation and consistent hard work.?