Effective Event Promotion: Supercharge Your Event Engagement with Print Marketing

Surprising news for some: effective event promotion, using the timeless power of print, is very much evident right now. ?Did you know, it’s a very versatile tool for strengthening engagement in the event space.

Amplify your social media announcements with eye-catching invitations, clear event signage, value-driven promotional materials, and thoughtful merchandise. These tangible elements help you create a memorable experience that draws your audience in.

The Impact of Print on Event Promotion

There’s no escaping the fact that us humans are stimulated through our senses. So it stands to reason, effective event promotion through print offers a tangible connection that digital methods simply cannot match. You can hold, feel, and even smell them (ok a little strange I know but true – I am guilty, are you?) That’s 3 out of 5 senses engaged to lock a lasting impression in our minds.

With fake news and misleading ads all over our feeds and more studies emerging that show people trust printed materials far more than digital, it makes sense to use this powerful tool to convince your followers to engage and attend your event.

Eye-Catching Invitations: The First Step to Engagement

Invitations are the first physical point of contact between your event and potential attendees so they need to be well-designed, and informative.

Yes, of course you can send emails and follow up by phone or message, but there is nothing quite like opening an envelope to reveal a gorgeous invitation, perhaps printed in vibrant colours with glimpses of twinkling foil, that will sit proudly on a mantel, desk or window sill in the weeks leading up to your event.

Make sure that you include all the key details – date, time and location – along with some enticing snippets about the of the event and early bird offers. Remember always – function over form – give your invitees all the details they need and get that date locked in their diary.

Personalise printed invitations and include their names with a personal message to really boost the chances of them signing up. Including a QR code that links to a countdown page can keep the momentum growing.

Way to go! Boost Your Event Experience with Signage

Well-designed event signage is crucial for guiding attendees and introducing them to a positive, memorable immersive experience. Let’s face it, no one wants to be aimlessly wandering around wondering where the action is – feel that anxiety, why would you do that to people!

So, generous, co-ordinating, well-placed signs are key to directing your guests. Provide information that builds on all your previous promotional activity and adds to the experience, for this event and those in the future.

Use large, bold graphics and easy-to-read fonts for your signage. Make information easily accessible, even from a distance. QR codes ?bridge the gap between print and digital, offering guests quick access to more information, and can easily be designed into roller banners and-A boards and digital screens.

At NEXUScpp, we emphasise the importance of integrating your brand’s identity into all your event materials. Consistent branding is the key that reinforces your message and creates a joined-up experience for your audience.

Keeping the Conversation Going

Brochures, flyers, and posters play a significant role in keeping your event top-of-mind. You can use these items before, during, and after the event to keep engagement moving.

Providing high-quality, informative brochures will give your attendees valuable insights into your event. Include speaker bios, stories, schedules, venue maps, and more to reinforce the value of attending your event.

Drive last-minute registrations with strategically placed flyers, posters and direct mail to make up the minds of those whose diaries suddenly free up close to the day.

Make sure these materials are on brand, visually striking and contain concise, impactful messages. Make your print work hard by tapping into our expertise in effective event promotion, we’ll help you create promotional materials that capture attention.

Extending Your Event’s Impact Beyond the Day

Finding ways to extend the impact of your event after your delegates have gone home, and you are packing away, (with an aching face and feet – got that T-shirt! Ooh – that’s merch) is so important. Today’s delegates are tomorrow’s ambassadors.

Giving away…

• useful
• attractive
• relevant, and
• sustainable

…merchandise, is a great way to keep your brand front of mind long after your event has ended.

Whether it’s tote bags, notebooks, tech accessories or the like, high-quality branded merchandise continues to work as a persistent reminder of the positive experience attendees had.

Talk to us about merchandise that not only reflects your brand, but also provides practical value, turning everyday items into powerful marketing tools – with legs.

Integrating Print with Digital Strategies for Effective Event Promotion

While print marketing is powerful in itself, integrating it with digital strategies gives additional oomph to its impact.

So, including social media handles and event hashtags on printed materials encourages people to engage online. Create a sense of community among attendees as well as increasing reach.

Use print materials to drive traffic to your event website or registration page and streamline your attendee journey. And, as mentioned QR codes are a great tool for this.

And don’t forget to collect attendee details if yours is an open door event, after all, the fortune is in the follow-up!?

If you’re ready to harness the our Print Wisdom – ? pending – (that’s a unique mix of marketing strategy and print production expertise) for your next event, ?let’s talk!

Here is my Calendly link to schedule a Zoom meeting that works for both of us.