Effective Email Tactics for Small Business Success

Welcome to your May round-up of email marketing goodness! I'm sure you'll find at least 2 things in this month's edition that you'll go away and try. Let me know what they are!

Make your emails interactive!

What’s the best way to know that your emails are hitting the mark? When your readers engage with them. You know, actually, click on stuff. And what better way to encourage them to do that than to make your emails interactive? Want to know 5 ways you can do that? Watch this.

Avoid those spam filters

How? There are a few things you can do. And actually, they’re all quite simple. Watch this 30-second clip to find out what you need to do!

Are webinars still a thing?

The answer is yes! If they have the value that people are looking for. But, how do you get people to your webinars? The answer lies in your email list. Here’s a breakdown of what you need to do.

Can you create an email newsletter in 15 minutes?

I do it every week. In fact, it’s probably something like 13 minutes. What’s my secret? A brilliant email marketing tool and setting up a template that I can use again and again. Watch this to see how it’s done.

Is it that you’re scared?

Email marketing makes a lot of small service providers nervous. All that jargon that you’re just too worried to ask about. Well, let me tell you there are no stupid questions. Becky found that out herself and has gone on to create a newsletter community with two emails a month. Read this and see for yourself.

Action!

Have you thought about what your subject lines are doing to help you get your emails opened? Let’s face it, for most of us, later never happens. So, you don’t want your subject lines to give off the “read later” vibe. You want people to read your emails NOW. Read this for a simple tip to help you.

The one with the Canva and Constant Contact integration!

Probably the two marketing tools I use the most. And the integration not only saves me time, it saves me space on OneDrive. Because now, I don’t have to download the email images I create in Canva. I can pop them straight into my Constant Contact account. Watch as I show you how!

Give them all the feels

How often do you look forward to a long, boring email? I bet never. But you’re more likely to open something that makes you feel something, right? Listen, not all emails need to be funny or emotion-laden. But they do need to make people feel something. Something like relief or gratitude. You can make that happen with these tips.

Improve your email cred

Want to improve your email reputation? There are a few things you need to do so that email providers like Gmail and Yahoo! let you through into their users’ inboxes. This post lays it all out for you.

Finish with a flourish

You’ve spent a lot of time putting your email together. So, why think of the end of your email as an afterthought? What am I talking about? Your email footer. It needs to have some legal bits in it, but it can also be a bit creative and help your emails stand out. Here’s the lowdown.

Ready to make a splash with your email marketing?

Here are three things you can access today to get you going.

Small Business Email Marketing Online Course

Nervous about creating and sending that first email newsletter? This online course is full of handy tips and practical advice to make sure you hit that send button!

The Email Marketing Planner

Everything you need to work on your email marketing wrapped up in one planner. Start as a beginner and end as an all-star email marketer. Get your copy.

Coaching to give you that extra confidence

Need a bit of handholding? I’m here! My coaching packages are built around you – you decide what to focus on and I share my knowledge.

Hey, I'm Minal, and I love helping small business owners figure out their email marketing. That's why I started?Marketing by Minal. No time on your hands? No problem, I've got you!

You need someone to help you figure out how to do your email marketing in a way that feels right for you, with the money and time you’ve got. And I’m here for that. When you enjoy doing your email marketing, it all falls into place, and you see results.

Why work with me? Because I want to help you work out how to do things your way so that they actually get done. And of course, have fun along the way. That means listening to you, understanding your challenges and preferences and giving you jargon-free advice.

If this sounds like just what you need, subscribe to this newsletter today!