Effective Email Marketing Campaigns for eCommerce

Despite the boosted number of channels available to eCommerce businesses to reach customers, email still is high on performance. Per statistics, eCommerce email marketing still delivers a massive $36 for every dollar spent. With customer acquisition costs rocketing by 60%, it would pay if businesses studied how to rework their email strategies. Effective email marketing strategies for eCommerce will have you rolling in Big Bucks!

Defining eCommerce email marketing

Globally, there are more than a dozen million eCommerce stores. To get around the competition, you have to find persuasive ways. Social media platforms are simply not sufficient.

If we are to believe the most current eCommerce email marketing statistics, welcome, personalization, and abandonment cart emails do give a big push to customer engagement and conversion rates. Read the numbers.

• You are likely to experience a user engagement boost by 500% with welcome emails.
• You can open an open rate of 40% and a clickthrough rate of 29% when you schedule abandoned cart email campaigns.
• You are able to consistently better your open rates by 20% whilst concentrating on eCommerce personalization.
• You can possibly influence 59% of customers' purchase decisions
• You have every right to expect an average ROI of $36 for each dollar you spend on email marketing.
• Email marketing shows you the way to become profitable.

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ECommerce Email marketing is a kind of marketing strategy where online businesses use emails to reach out to and engage customers, current as well as potential. Ecommerce businesses make use of emails to promote new products, discounts, and deals, send out transactional info, order updates, keep subscribers up to date, or??issue abandoned cart reminders.

These emails may be sent as one-time campaigns, or automations on the basis of consumer data (interaction, behavior, previous buys, and so on) to drive business aims like awareness, engagement, cart recovery, and sales.

Welcome emails

As the connotation goes, with such an email you welcome the client into your brand. Such emails mark the start of a customer's journey with your brand. The goal is to confirm a new registration, establish expectations of what a customer may expect in emails, share more info about the brand or price out info about why they are interested in your brand.

Unsurprisingly, welcome emails have an open rate of nearly 31%, a 202% jump over run-of-the-mill email campaigns.

Promotional emails

On the basis of the customer's interest, you may use eCommerce email marketing campaigns to run promotions. This could embrace underscoring a best seller, new products or collections, a current deal/discount, or creating a hype around a slated event.

Promotional emails also help run flash sales. Given that the discounts are time-sensitive, customers get your drift the moment they read your mail, and you have a traffic bee-line to your eCommerce store in no time.

Cart abandonment emails

By estimates, eCommerce stores experience a cart abandonment rate of close to 70%.

When a visitor browses through your website, "browse abandonment emails" is triggered. Actually, that happens when the visitor has taken all steps but proceeding to the check-out. To nudge them towards check-out and help them finish their buyer's journey, cart abandonment emails remind visitors of their purchase intent that's still unfulfilled.

Such emails sometimes might carry a special discount.

Transactional emails

Transactional emails are in the nature of order confirmation, expected delivery date, payment receipts, order delay notification, shipping notification or return/refund/exchange/cancellation notifications.

Upsell and cross-sell emails

ECommerce email marketing gives results when personalized to match a customer's interest, intent, and buying preferences.

Upsell emails concentrate on bringing up to the customer a better version of what they have purchased before. The idea is to underline the possibility of the enhanced experience this time around.

Conversely, cross-sell emails introduce the customer to products that are just like the purchase just made. The buyer should correlate diverse products, explore your store a bit more, and address their related needs to boost customer loyalty.

ECommerce email marketing campaigns

Build your email list

Building your audience is challenging. When customers voluntarily subscribe to your email list, there's greater possibility of their engaging with your campaigns.

Email build-up facilitators

• Pop-ups on your website
• Sign-up forms
• Newsletter sign-ups
• Custom landing pages.

Double opt-ins for subscribers

A double opt-in takes place when a customer signs up to an email list, and then an email is dispatched to confirm the same. The business can reach out to this customer only if they confirm the subscription.

You must reinforce the value you offer in your emails.

Active email list segmentation

There are a couple of segmentation parameters that could be useful to you.

Behavioral segmentation

This groups customers together on the basis of behavioral patterns. These patterns embrace former purchases, campaigns they have engaged with, how they do so now and again, what is the duration of time they spend on the website, and similar actions across the customer lifecycle.

Demographic segmentation

This groups the subscribers on the basis of demographic data such as age, location, income, gender, and far more. You can pinpoint common needs and interests with such data points.

Advanced segmentation

These are customers segmented on the basis of their personal data or individual interactions. These data points include discount types availed, purchasing frequency, and so on.

Conclusion

No email automation is a one-time set-up. Consumer needs and preferences alter with time. The emails they engage with now they might find unappealing in the future. You can promptly keep up with such changes by keeping track and optimizing eCommerce email marketing metrics. Every effective eCommerce marketing campaign keeps following factors in sight - conversion rate, open rate, email ROI, Click-through rate, Bounce rate, spam rate, and unsubscribe rate. With your key customer touchpoints identified, your goal defined clearly, success cannot elude you for long.