Effective Digital Marketing Tips to Grow Your Local Business

I‘m always on the lookout for articles with the potential to positively change a business. What’s your take on the following points I came across recently?

Create a business website

Your business website will help visitors know about your business and engage with you. Since most of the visitors use mobile to search for stores or other local businesses, making your website mobile-friendly is quintessential. A mobile-friendly website with all the relevant information about your business is the way to go.

How to optimise your business website

• Include a clear message about your business and the value it offers to the customers. The website messaging should be clear, concise, and persuasive.
• Ensure that your website is responsive and doesn’t take too long to load.
• Use a clean and professional design.

Create a social media page

While a website provides an identity for your business, social media is where you can actively engage with your customers. Social media when used with a powerful strategy is one of the best ways for local businesses to increase brand awareness and generate interest, which essentially improves customer acquisition. 

How to optimise your social media page

• Check where your ideal customers hang out the most and create your business page there. 
• Post regularly and keep your page updated. 
• Instead of just posting updates related to your products and your offers, humanise your brand by posting behind-the-scenes, customer testimonials, birthdays, giveaways, causes that the business is part of, and posts that shows the brand’s personality and values. 

I’d be really interested to know your opinion. Check out the full article here and then I’d be happy to discuss with you by phone on 0411 686 071 or email at [email protected]

Thanks!