Effective channel management
Simon-Kucher’s Annual European Medical Technology Strategy Forum on March 3rd 2016 in London
www.simon-kucher.com/medtechforum2016
New channels and distribution models in the medtech industry have emerged threatening customer access and increasing price pressure from new competitors and powerful customers. This year’s Simon-Kucher’s forum will present active and holistic approaches to multi-channel management. Participants will be provided with valuable insights and opportunities to share experiences with industry peers in how to take advantage of this situation to rethink marketing and sales role in the value chain.