The effective bottom of the funnel marketing strategies

As shown in the figure, the top of the marketing funnel is wide than the bottom of the marketing funnel, so it needs to do more effort to collect as much as you can from the leads.

The main goal of all these steps is to nurture and convert the potential customer to purchase.

At this stage, customers already know about your products, maybe read your blog posts, webinars, follow you through social media channels.

Now, they are comparing your service and other competitor’s service, they hesitate to take the right decision.

All the efforts of the marketer at the top and middle of the marketing funnel will support the sales funnel.

Why is the bottom of the funnel so important?

Actions, like starting a free trial or participating in a demo or webinar for your product. The impact of the success at the top of the marketing funnel will appear here at the bottom of the sales funnel, so you have to find ways to increase conversions in this stage of the customer’s journey.

Marketers and entrepreneurs know the value of finding new leads to enter the pipeline, and they understand how much effort and time it takes to convert a potential customer into an actual customer.

Unfortunately, if the sales funnel did not succeed to retain the convincing elements of a business discussion towards the bottom of the funnel, it may lead to the failure of the new business.

At this stage you have to focus on three important points hence, they won’t complete to the bottom of the sales funnel.

There are some important notes to avoid:

• Increase customer trust in your service.
• Enhance customer confidence about your products
• Remove any pending doubts or hesitation to purchase.

Helpful strategies for the Bottom of the sales funnel

1- Offer Live Demo to get customer attention:

The sales funnel here is responsible to improve the interaction of the potential customer for audio virtual media.

• Show them case studies that your product or service helped them to improve their business. 
• Do not forget your main goal is to meet customer needs and get his satisfaction.  
• Listen carefully to customer inquiries and study in detail his goals, this will lead to knowing his expectations.  
• Record more than one Live demo to convince your customer and to make sure that he started to change his perspective towards your product. 

2- Don't forget the magic of customer simple testimonials and reviews:

The customer reference is so important to improve your performance and enhance your product. The customer review is a sensitive measure for his trust in your company. You can share the names and contacts of your customer if your prospective customer asks for it.

3- Engage your customer in your social media platform:

At this level of the bottom of the sales funnel, you take a long time to build trust with your prospective customer, convince him through indirect channels to purchase your product.

Through your blogs and personalized threads, you can engage your prospects through this conversion stage.

Try to communicate with your leads through LinkedIn threads and Twitter posts, share video links, diagrams, show the features of your products for your prospects, how it will benefit them.

Sharing blogs make the customer recognize the ideas in a faster and easy way.

You can analyze these data and measure how many actions led to generate new leads.

4- Provide Free Trials to improve Customer Experience:

All customers do not want to pay much more for a product without testing it, to avoid money loss. So, a free trial has great power to convert the leads into a real customer. 

The prospects need to discover your products, test how it is suitable for them, achieve their goals, this will lead to having a positive experience regarding your services.

Provide free consultation to solve your customer problem. 

This free trial is not conditional to be for a short time; you can extend it to the max.

Two months, at the same time, link them with the technical team to hands-on experience. 

5- Use Simple Comparison Sheets for Technical Analysis:

Getting positive feedback from the prospects after their trial is an indicator to get approval from the CEO or the sales manager to start the sales process. 

You must ensure that all the technical feasibilities have been properly analyzed in comparison to competitors’ offerings and any enhancements if required are addressed.

Why do we use the comparison sheet? To be sure you meet all the details of user needs.

Moreover, you can use an evaluation sheet to make a transparent decision, faster and effective for the prospects.

6- Send Newsletters and special Emails for better Relationship:

You’ve to follow up with your customer, connect with them through emails or newsletters without disturbing them, or make them annoyed by receiving your emails.

You want to transfer your message to them, so you have to learn the power of writing emails. 

It is better to use a clear, concise, confident email, use simple and easy language, and leave a respectful impression that lasts for a long time.

In conclusion, consider your business as an athletics near to finish a long race. So you have to do more effort to achieve your goal at the bottom of the sales funnel to attract your leads and convince them to purchase.

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