Effective Book Marketing Starts with Clear and Simple Messaging.
Melanie Herschorn
In Just 2 Hours Per Week, Publish a Book That Establishes Your Authority & Elevates Your Practice | Be the Attorney Clients Trust Before You Meet | Your Partner in Writing Your Reputation-Building Book.
As a nonfiction author, your goal is to convey your story, your wisdom, and your mission in the pages of your book.
The same applies to the marketing you do around your book. However, if your message isn’t clear, you’re not going to get your desired result.
Here’s an example of what I mean.
The other day I was talking to my husband (who does not have an online business) and I told him that “when authors use content right from their book and post it online, it can be really effective for lead gen.” I wanted him to tell me how great it is that I’m doing what I love but instead he interrupted:
“Who’s that?” he asked.
I looked at him strangely.
“Who’s what?” “Who’s Jen?”
And then I knew. He hadn’t heard anything else I’d said because he was stuck trying to figure out who Jen was.
After I explained that I meant lead generation, the moment was over and my point was lost.
Now think about the words you use in your online content. Do you say things that people who aren’t in your line of work – but who are your ideal readers – may not comprehend?
If the answer is Yes, this means you could be repelling people without even realizing. Clarity should be No.1 when you put out any type of content.
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A confused mind keeps on scrolling.
A confused mind hits delete.
A confused mind says no.
When you’re creating an email or a post of any kind, follow these steps to make sure you’re making things crystal clear:
Read and re-read your copy out loud. Will it make sense to your audience? Remove any words that are jargon.
Ask yourself, if I were your dream reader, would this appeal to me?
My client Kayla and her team were so focused on posting multiple times a day that they hadn’t stopped to really assess what their messaging was conveying.
After a social media audit, I determined that what was missing from their copy was clarity on their target reader and effective calls to action. We worked together to craft more effective messaging, and their engagement grew.
Remember: when your audience doesn’t have to work hard to understand what you’re telling them, they will be much happier to engage with your brand.
Student at Miranda House, DU
7 个月For Atomic Habit: I forgot to add this link but here is the book summary if in case you want to read: notion.habit10x.com/AH007 For Thinking Fast & Slow: notion.habit10x.com/TFAS007??
Student at Miranda House, DU
7 个月Absolutely, clarity is key when communicating, especially in nonfiction writing. It reminds me of a concept from *Thinking, Fast and Slow* by Daniel Kahneman. He talks about how our minds have two systems: the fast, intuitive one, and the slow, analytical one. If your message isn’t clear, you’re forcing your audience to rely on the slow, effortful system to decode your words, which can be off-putting. I think that's where simple, clear language comes in... it keeps people in the fast, comfortable mode of thinking. For example, in *Atomic Habits* by James Clear, the idea of making habits obvious and easy applies to communication too. If your message is straightforward, it becomes a habit for your readers to engage with your content effortlessly. It's all about reducing the "friction" in understanding... just like reducing friction in forming good habits.? In my experience, whenever I’ve simplified my message, I've noticed much better engagement. People don’t want to work hard to get the point... they want it to just click. So yeah, making your content crystal clear is absolutely the way to go!
HR & Marketing MBA Student | Building Talent & Brand Strategies for Tomorrow | @ Institute of engineering and technology Lucknow
7 个月I appreciate your perspective on the importance of clarity in conveying a nonfiction author’s story and mission. It’s a crucial element that many overlook, and your emphasis on a clear message is spot on. That said, I’ve discovered that connecting emotionally with your audience can significantly enhance that clarity. When readers feel a personal connection to your story, they are more likely to resonate with your message. In my experience, sharing authentic anecdotes has helped create a bond with my audience, making my message more relatable and impactful. Additionally, I believe that leveraging multiple channels for marketing can amplify your message even further. Beyond just traditional marketing, utilizing social media, podcasts, or webinars can provide diverse platforms to share your wisdom and mission. I found that a multi-channel approach increased my reach and engagement significantly. For those interested in enhancing their marketing strategy, I recommend checking out the summary of “Atomic Habits.” It offers practical strategies that can help streamline your messaging and marketing efforts effectively. You can find it here: notion.habit10x.com/AH007 #wxdv
Helping Coaches & Agencies Use AI to Attract Premium Clients, Scale Revenue & Save Hours Weekly ?? AI Sales Strategist | Speaker ?? | Entrepreneur 17+ Yrs | Full Time Traveler 2+ Yrs ??
8 个月Melanie Herschorn messaging is key! And it's so often overlooked that it stands in the way between a vital message getting out there into the hands of those who need it most!
Melanie Herschorn do you find that authors don’t think of their books as products? Your point about delivering a clear message is spot on! They need to market their books to get their desired results.