Edward Asare speaks at Academic City University College on reaching markets beyond Ghana digitally

On the 15th of February, I spoke at Academic City University College during their Black History Month celebration on the topic 'Reaching markets beyond Ghana digitally'

The event which was attended by students of the university and some high school students from Accra Girls, St. Thomas Acquinas SHS, St. Mary's SHS, and Ridge School sought to educate them on black history month and it's relevance in today's world

I spoke on the relevance of digital media and how to reach wider markets beyond Ghana.

Friendships can be maintained regardless of time or distance thanks to the advent of digital media. Those who aren't a part of a traditional social circle or who live in remote areas can find others in similar situations with whom to form meaningful relationships. The universality of digital media means that people from all walks of life - economic, cultural, political, religious, and ideological—can communicate and learn from one another.

In times of emotional hardship, many people turn to social media to reach out to friends and family and receive comfort and encouragement.?

1. Facilitates Social Interaction

Digital media has made it possible for people to connect with each other from all over the world. We can now communicate with each other instantly, which has made it easier for us to build relationships and interact with people we would never have met otherwise.

2. Optimizes Social Media and Brand Recognition

Digital media has made it easier for businesses to reach their customers and sell their products and services. It has also made it easier for businesses to create and maintain a strong?online presence

3. Levels the Playing Field for Small Business

Digital media has leveled the playing field for small businesses. Small businesses can now compete with larger businesses by using digital marketing techniques such as social media marketing and search engine optimization.

4. Aligns With How Consumers Shop

Digital media has transformed the way consumers shop. Consumers can now research products and services online before they make a purchase. This has made it important for?business to have online presence

5. Improves Communication and Collaboration

Digital media has improved communication and collaboration between people. We can now share ideas and work on?projects together from all over the world. This has made it easier for us to stay connected and work together on projects.

Here are some images from the event.