(Ed)vertise Ed. 13: The power of user-generated content

Well hello there,?

Imagine having an army of loyal advocates creating jaw-dropping content for your education brand, all for free! No need to pinch yourself. This isn’t one of those “it’s too good to be true” moments. In fact, there is an entire strategy dedicated to this.

And it’s called…. (drumroll please)... ??

User-generated content.?

Look, you probably already know that UGC is an effective way to reach your audience, but do you really, and I mean?really?know how to leverage it??

That’s what we’re here for.

This month’s edition of (Ed)vertise is dedicated to the exhilarating world of UGC, and how you can use it to your advantage.?

It’s more than just content.

It’s a step in the right direction.

It's like having a crew of absurdly talented friends who always know how to capture the perfect selfie or create a viral TikTok dance. UGC is the ultimate party where everyone brings their A-game, serving up hilarious memes, heartfelt testimonials, and epic tutorials.?

And the best part? It's all free!

Here’s what you can expect from this month’s edition of (Ed)vertise:?

???Quick read:?It’s quick but deep.

A global decline in enrollment: Could UGC be a solution?

You know the world of (higher) education is changing, right? The decline in college enrollments has got everyone scratching their heads. But fear not, because UGC is here to save the day. Simply tapping into the voices of your students, alumni, and faculty gives you an opportunity to create authentic content that resonates with your audience - giving your enrollment stats that much-needed boost.

???Infographic:?This one is quick, I promise.

This captivating infographic is your ultimate guide to harnessing the power of UGC to skyrocket your enrollment numbers. It's packed with actionable tips, expert insights, and real-world examples to help you create an authentic and engaging UGC strategy.

?? Ebook:?Okay, this one is a bit longer. No empty promises here.

This comprehensive guide is your roadmap to harnessing the immense potential of UGC in the realm of education marketing. From its purpose to execution and beyond, this ebook has the answers to all your UGC questions.

Let’s get to it!?

Picture a vibrant digital landscape where students immerse themselves, expressing their dreams and aspirations through social media. It's here that Gen Z and millennials find their voice, making social media the perfect platform to capture their attention.

So, if that’s where they are, and it’s what they want - surely giving it to them would boost enrollment numbers??

Put simply, the world of (higher) education is changing. Yes, the concept remains the same. A prospect finishes high school, chooses to pursue a degree, and then finds a University. The need hasn’t changed - but the desire has.?

Read on to find out how you can match this desire, and boost your numbers at the same time!

Read the blog?

I suppose everything could be considered a trend. UGC is no different.

But - this trend comes with lifetime perks, so long as you’re doing it well.?

So - how do you know if you’re doing the right thing? Hint: It starts with this infographic!

With every tip and insight, you'll uncover the power of UGC and how it can transform your education marketing efforts. You'll discover the dos that elevate your brand, showcasing the real-world impact of education and building trust among prospective students. And you'll learn the don'ts that help you avoid pitfalls, ensuring your UGC strategy is authentic, inclusive, and aligned with your institution's values.

Download the infographic?

Welcome to the thrilling world of education marketing, where creativity and innovation collide, and authenticity rules the roost. In this digital age, we're not just selling a product or service; we're crafting experiences that touch the very core of our audience's being.?

That's where UGC comes in, armed with its captivating power to engage, inspire, and transform. It's not some passing fad; it's a bona fide game-changer in the realm of education marketing. It is the authentic voice of our students, alumni, and faculty members reverberating through the digital landscape, reminding us of the life-altering potential of education.

And it’s waiting for you!?

Learn how you can leverage its power in our ebook.

Download the ebook?

Before we wrap up, I want to remind you that you play a crucial role in making (Ed)vertise awesome! I’d love to hear your thoughts, success stories, or any topics you'd like us to cover in future editions.?

So don't be shy, hit that reply button and share your thoughts with me.?

I don’t bite. ??

BONUS FEATURE: Because life is short, memes make it more interesting.?

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Until next time,?

Your friend in marketing,?

Jayde