Edutainment is what wins

Many ask me, "How can brands achieve substantial organic reach on TikTok?"

The answer is simple:

You must either educate or entertain your audience. This principle applies across most social media platforms.

Ideally, you should combine both elements, infusing a bit of storytelling and even some controversy.

That's what tends to work best.

Too often, brands blame the algorithm, but the truth is, the content they're posting often falls short.

They fail to consider what their audience wants.

No one logs onto TikTok to see a testimonial, an outdated trend, or a sales pitch.

Here's a rule of thumb: before you post anything, ask yourself,

"Would I stop and watch this? "

Am I learning something here?"

Would I want to share this with a friend?"

If the answer is "NO," it's time to rethink your approach.

Follow this practice consistently, and I can assure you that your views will start to rise.

Enjoy the weekend

- Ashley