The Edusity EdTech Newsletter for Tuesday, November 29, 2022: TikTok Identified as Learning Engine
Social media trends are pointing toward a fundamental shift in societal values, including how education is accessed. That’s according to new data from The Harris Poll Thought Leadership Practice. The project examines changing societal values and how they are observed on social media.?
"If you think TikTok is just about viral dances, you'd be mistaken. Young people are turning to it for deeper purposes, like gathering information, building community, and cultivating equity," said Abbey Lunney, co-founder of The Harris Poll Thought Leadership Practice. "We see a giant shift happening in social media away from surface-level likes, hyper-edited photos towards spaces for authenticity and discovery."
The group's identifies five shifts in social media:?
·????????Gen Z aren't looking for friend updates. ?Gen Z turn to social media to become informed, entertained and to receive direct messages.
·????????TikTok is the new Google.?TikTok is the "center of gravity" when it comes to search and education.
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·????????TikTok is an Undercover Learning Engine. The majority of Gen Z, 63% report turning to TikTok to learn something. What they are learning about surpasses the social media standards of food, fashion, and music to include career planning (37%), small/local business (36%), politics (28%), social structures/DEI (27%) and even STEM categories (20%). And this is critical as 81% of Gen Z and Millennials say that ongoing education is core to their ability to create financial stability.
·????????Reality, not superficiality.?80% of Gen Zers and Millennials believe most lifestyles on social media are fake and almost three-quarters (73%) would like to see proof that people are living the way they claim on social media.
·????????Social media isn't just youth culture. 85% of all Americans say that social media isn't just for young people. 78% of Gen Z and Millennials say they have learned a lot from content created by people older than them.