Educating Leads for Informed Sales: The Power of Knowledge in Closing Deals
Carlos Mireles
Getting you more leads / projects ??? closing them faster ?? & keeping customers longer ? by unleashing your brand’s hidden potential using Video, Web Design, Automation, Lead Generation, & Content Creation | CO/FL
“No one wants to be sold, but everyone likes to buy!”
When customers feel like they are making autonomous and well-informed decisions, the act of purchasing becomes a satisfying experience. They perceive it as a choice they made based on their needs and desires, rather than feeling pressured into spending their money. Being “sold” often leaves potential customers feeling as though they’ve been manipulated or that they lack sufficient information to make an informed decision, which can create resistance and skepticism, making it harder to close the deal.
This is why it’s important to think about closing a little bit differently. Closing is helping a well-informed lead move toward the conclusion of the journey they started when they became aware of their own needs and your solution to their problems.
What is an Informed Lead?
In the world of sales, people like to buy, but no one likes to feel manipulated into the sale. To avoid this perception, it’s crucial to define what well-informed leads mean. Well-informed leads are empowered to make decisions for themselves, convinced they need what you’re selling. Instead of pushing them into a sale, you guide them to understand that you are the right choice by showing them you understand their problems and can offer a solution.
Educating your leads and ensuring they are well-informed has a profound impact on your business:
Creating Informed Leads
To create well-informed leads, you must adopt a strategic and customer-centric approach:
An informed lead not only knows everything they need to make a decision, but they also feel comfortable with that decision and understand the value of what you provide. Businesses that excel in educating their leads leverage various tools and strategies to communicate their value effectively. At Blu Bambu, our job is to help you identify and implement the right tools for your specific business needs.
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For service professionals, an example of an informed lead would be one where the person is already familiar with your services, and how your services solve their problem. They may have even reviewed content from your website that shows how your services work and what to expect. They would also be aware of the approximate price and commitment required.
For a contractor, an example of an informed lead would be one who knows the details of the project they want you to do, and the approximate budget they have to spend. They would have researched enough to know how you operate, and would be willing to trust your expertise. They may have even received a recommendation to use your services from a former customer.
Closing Informed Leads
Once you have an informed lead, the process to closing can seem a little different. Informed leads don’t need time or space to figure things out. They need up front and detailed communication.
Informed leads expect prompt responses and confident, consistent communication. You can show them that you respect their time by addressing their inquiries swiftly, and with confidence. By providing a straightforward and easy to understand proposal, you can simplify the decision-making process even further.
In short, informed leads close themselves as long as you don’t let them slip away.
In Conclusion
Closing doesn’t have to be stressful.
It doesn’t have to feel like you are pressuring potential clients to buy. If you create informed leads, your closing can be the start of a long term customer relationship.
To help you get there we’ve created a special ebook for you to download called, “The Secret to Creating Leads that Close Easily.”
It will assist in creating an informed lead so you can get the sale more easily.
BS Microbiology; Individual Provider@ CDWA; Worldwide Board of Medical Directors, Honorary Member ??, kindness, gratitutude, positivity, self- care, & health advocate #GODissogood #WWJD #ADA#WHO #ADA #UMDF
11 个月Educate, communicate, guide, and maintain relations??EMPOWERMENT Great share Carlos Mireles ??
The Dopamine Dealer of LinkedIn - Transforming Your Connections into Advocates & Customers so YOU stand out | CEO | Keynote Speaker | Author | Father
11 个月Absolutely agree! Empowering and educating leads is crucial for long-term success. Let's create a thriving garden of loyal customers together! ?????? #SalesTransformation #LeadGeneration #NurtureLeads
Web Designer || I create websites that attract customers, boost sales, and improve online visibility || With over 500 projects under my belt in web and graphic design || 3 years of experience.
11 个月Wonderful share
?? Versatile Photographer Capturing Life's Moments from Weddings to Movie Stills ?? Passionate Vlogger & emerging Actor ?? Crafting Visual Stories That Resonate ?? Embracing life to the full inspired by amazing people ??
11 个月Thank you for this great share Carlos Mireles! Much value here ?? ?? ??
Business Coach ?? I Help Coaches, Consultants, SME & Entrepreneurs to Grow Their Bizz Online ????????| Personal Growth Coach?? | TEDx Speaker ??| LinkedIn Wonder Woman ??♀? | AI Enthusiast | Visit LHMAcademia.com
11 个月Thank you for sharing this with us Carlos Mireles