Educate Your Customers

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Last week we talked about how the key sales numbers you absolutely needed to know. If you missed it, here's a link to it so you can catch up quickly and bounce back here.

Today I'm assuming you closed the deal last week and now have a customer.

We all know the stats....it's more cost effective to keep a customer than to win a new customer.

So here's how you do that - Educate them!

Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential…they’ve already bought from you!

Take the time to market and sell new products to your old customers and less time trying to sell old products to new customers and you will see a drastic change in your sales, customer quality and branding position.

Here are a couple of key elements to use to retain your current customers:

1. Stay in contact: This means by phone, email, e-newsletter, in person-by pigeon if you have to!
2. Post-Purchase Assurance: This means you need to follow up with customers. Your customers need to feel like they are being supported for their purchase and with the item they purchased. How many times have you purchased a product, then felt completely abandoned? Something as simple as a Thank You note with your contact or customer service information can go a long way in retaining a great customer.
3. Deals & Guarantees: Always offer your current customers the best deals and guarantees you have. Show them you appreciate their business or even come up with a club specifically to reward loyal customers. You can also do this with a preferred pricing option.
4. Integrity: Using good business practices and simply upholding integrity, dignity and honesty go a long way with customers. Let’s face it, there’s a lot of swindling and crap out there and the safer and more confident you make your customers feel, the more they will trust you and that makes for an amazingly supportive and loyal customer.

There are three cornerstone ideas to a successful business:

• Quality product/service
• Offering useful products/services that solve a problem for or enhance the life of a customer
• Offer subjects your customers find interesting

Use this approach of educating your customers and offering them real information and insight and you will be rewarded with loyalty and success.

Stop wasting all your time on new prospects while your current customers fall by the wayside!

As Jay Abraham says, “Your best prospects are your existing customers. If you’ve been putting all your marketing efforts into acquiring new customers, stop and divert some of your resources into reselling, upselling, cross-selling to those same customers. In every ways possible – through package inserts, regular mailings, special offers – stay in touch with those customers and get them used to buying from you.”

So, there it is! If you have questions about how to do this - reach out! I have the resources and tools to help you craft the best way to educate your customers so you can watch the benefits pay off many-fold.

What You Missed

Be sure to vote in my poll about work-out habits. It's up for just a few more days. There's a strong correlation between working out and productivity at work so can't wait to see the results to see if this bears out.

About me

My goal is straightforward… to help serious business owners generate more clients, close more sales and increase their overall revenue and profits… quickly and inexpensively.

If you’re interested in adding an extra $100K+ to your bottom-line revenue over the next 12 months… without selling more time for money… then I can help you.

I specialize in sales and marketing for small business owners. Over the years, I’ve developed a keen understanding of the complex issues facing small business owners in the type of volatile economy we have today and the foreseeable future.

My 20+ years in marketing working with top marketers including AT&T Wireless, Intel, Advil, American Express, and Esurance prior to becoming a marketing coach has helped me develop the skills to quickly and effectively to now teach small business owners how to successfully apply the right strategies in the right order that allows them to grow their business to its maximum capacity.

Reach Out

Email: [email protected]

Website: https:///www.ignition.llc