EdTech Connect News
September Edition
How AI-Powered Personalization Fixes the Broken Student Journey
When admissions teams are spread thin, the student loses. And lately, the student has been losing a lot. Despite record numbers of applications, the pool of earnest candidates is shrinking, which makes it harder and harder to know who to contact and what to say.
That’s where Halda AI comes in. Halda has baked AI efficiency into personalized interactions up and down the enrollment funnel, so students get personalized help without taxing the team.?
AI-powered Conversational Search answers students’ initial questions and delivers personalized opportunities to go deeper on key topics. That often builds to lead capture, where AI-generated interactions offer valuable information in response to student self-disclosure.
Once students have interacted with these tools, in-app AI-incorporation assesses each lead’s interaction history, makes timely recommendations for next actions, and composes strategic follow-up emails.
This is how AI turns school websites into active listeners. They can hear where students are stuck, and assist them quickly to nudge students toward efficient enrollment.
This fast, personalized interaction routinely boosts lead capture by 300%-500% and creates momentum that results in higher application and enrollment rates.
Kutztown University’s graduate school, for instance, turned 145 Halda inquiries into 47 enrollments with the help of Halda’s personalization. That’s a lead-to-enrollment rate of over 32%. Ultimately, Halda leads made up 17% of Kutztown’s incoming class for Fall 2023.
Personalization isn’t just a buzzword anymore, or an ‘Insert First Name’ Email. It’s a commitment to providing the right information in the right moment at every stage of the student journey.?
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Creating a Modern Student Engagement Portal
Utah State University wanted to offer a cohesive, online experience, known as MyUSU, in order to help students feel connected and access the resources they need to be successful. The USU team gained complete confidence when they encountered Pathify’s Engagement Hub as the student portal capable of leading the institution forward.?
Pathify offers a customizable, intuitive and user-friendly dashboard where users receive information on their terms. It also provides a way for students to connect with each other, their clubs, various departments and desired resources at USU.
In the first year of bringing on Pathify, users logged in nearly one million times, totaling 3.5 million sessions and 7.5 million actions. In fact, 60% of MyUSU users are active in the portal with an average of over 8,000 users taking action every weekday. The user experience plays a significant role in driving engagement — and Pathify’s parity between the mobile app and website make it easy for students to engage with MyUSU on the go.
“We’re trying to make MyUSU a place to support all users in any area they need,” said Calissa Chandler, MyUSU Coordinator. “That’s a part of their experience here at USU. We really want it to help bring a sense of belonging in all areas of campus life.”
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