Editor's Picks: Your Weekly PR & Corporate Comms Insight - 15.09.2023

Welcome to this week's edition of "Editor's Picks" where we handpick the most enlightening articles and thought-provoking insights from the ever-evolving realm of PR and corporate communications around the world.

Here are our chosen articles for this week:

1. Goodbye Zoom: In-person events are back (and different) after the pandemic lull (Axios). As we bid farewell to the virtual era, Axios explores the revival of in-person events in a post-pandemic world. Discover how these gatherings are evolving and what the "new normal" means for event marketing.
2. 2023 social media landscape: Most marketers say Threads will ultimately make Instagram and Facebook weaker for marketing purposes (Agility PR Solutions). Stay informed about the evolving social media landscape with Agility PR Solutions. Learn why many marketers believe that Threads, a new feature, could reshape Instagram and Facebook's role in marketing, and explore the implications for your digital strategy.
3. Why Wikipedia is so imperative for public relations (PR Daily). PR Daily examines the critical role of Wikipedia in the world of public relations. Explore why maintaining a well-crafted Wikipedia presence is essential for your PR strategy and how it can influence your brand's reputation.
4. US tech firms to European PR agencies: 'We expect more than media relations' (Agility PR Solutions). Agility PR Solutions unveils the changing expectations of US tech firms from European PR agencies. Beyond media relations, discover what these tech giants demand and how it impacts the European PR landscape.
5. Survey: Help Us Understand the PR Industry's Creative Evolution As AI Rises (PRovoke Media). PRovoke Media invites you to participate in a survey that delves into the creative evolution of the PR industry amid the rise of AI. Your insights will contribute to a deeper understanding of how AI is shaping PR's future.
6. To survive, PR firms must reinvest in two main areas - technology and training, says Chris Lewis (PRmoment (UK)). Join PRmoment (UK) in an exclusive conversation with industry expert Chris Lewis. Gain valuable insights into the survival strategy for PR firms: reinvestment in technology and training. Discover how these factors can be your competitive edge.
7. The Difference Between a Press Release and a Pitch (Remote PR jobs). Remote PR jobs demystify the distinction between a press release and a pitch. Understand the nuances of each communication method and learn when to deploy them strategically to maximize your PR efforts.
8. CNN Debacle: The Dangerous Consequences of Granting Media Access (SpinSucks). SpinSucks dissects the recent CNN debacle, shedding light on the perilous consequences of indiscriminate media access. Explore the ethical and reputational risks tied to granting unfettered access to your organization.
9. Rotten Tomatoes Under Fire After PR Firm's Scheme to Pay Critics for Positive Reviews Uncovered (IGN). IGN uncovers the controversy surrounding Rotten Tomatoes as a PR firm's scheme to incentivize critics for positive reviews comes to light. Explore the ethical dilemmas faced by the film industry and the repercussions for media credibility.
10. AI for communicators: What's new and what matters (Ragan). Ragan brings you the latest developments and significant trends in AI for communicators. Stay ahead in the digital landscape by discovering what's new and why it matters in the realm of artificial intelligence and PR.

Arm yourself with knowledge. Happy reading!

The Communicator Team

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