EDITOR'S PICK

EDITOR'S PICK

Welcome back to the Cosmetics Business Editor’s Pick, your weekly guide to the latest breaking news, major stories, and emerging trends from the past week.

Editor’s choice: This week’s top stories?

How indie beauty brands can break America?

Manufacturing | Subscriber Exclusive

As the US indie beauty market enters 2025, competition intensifies, with brands needing strong marketing and innovation to succeed. Daniela Ciocan advises focusing on niche products, building loyal communities, and seeking expert guidance to stand out.

How indie beauty brands can break America

Microalgae turns back the clock on hair loss and greying

Ingredients | Subscriber Exclusive

Algaktiv Densidyl combats hair ageing by addressing hair loss and greying through oxidative stress reduction, cortisol regulation, and melatonin support. Its microalgae-based formula delivers clinically proven results, promoting fuller, healthier, and more vibrant hair.

Microalgae turns back the clock on hair loss and greying

Why body shimmer oils are the winter holiday winner?

Body Care | Subscriber Exclusive

Body shimmer oils have evolved into year-round beauty must-haves, blending skincare benefits with radiant glow for festive and everyday use. Their versatility and luminous appeal make them a lasting trend in the beauty industry.

Why body shimmer oils are the holiday winner

The untold story of YSL Beauty’s Touche éclat Illuminating Pen

Colour Cosmetics | Subscriber Exclusive

Launched in 1992, YSL Beauty’s Touche éclat Illuminating Pen revolutionized makeup with its hybrid highlighter-concealer formula and iconic click-pen design, selling 13 pens a minute. Its timeless appeal endures through innovative updates, expanded shades, and complementary products.

The untold story of YSL Beauty's Touche éclat Illuminating Pen

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Sara Hastings

Sales Service Representative at Avon

3 个月

Very informative and a great way to stay #abreastnnew topic! #followers, #avonrepresentatives, #avonproducts, #office procedures

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