Editor's pick

Career advice: How I became Beauty Category Leader at Amazon

In partnership with CEW UK, Huw Govier, Beauty Category Leader at Amazon UK, on his career journey to the top of the e-commerce giant

Brand advice: how to tap into TikTok beauty trends and make them your own

Leveraging TikTok beauty trends can raise your brand’s profile and potentially translate to sales – if viral enough. We explore when it is right to tap into a trend and when it is best to leave it be

How the wig category shaped a reinvention

Whether they're being worn for necessity or fashion, wigs and toppers have found an entirely new consumer – and sales are surging

Out of Africa: The continent that's home to beauty's favourite ingredients

Beauty brands cannot get enough of indigenous African ingredients. But which are the most popular, why are they so in demand and how are growers on the continent benefitting?

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