Editorial Links - A Great Way of Link Building

Editorial links are a type of inbound link that occurs naturally when another website links to your content without you requesting or paying for it. They are also sometimes called earned links because you have earned them through the quality of your content and its relevance to the linking website’s audience.

Your website’s chances of obtaining editorial links increase with excellent, thorough, original, and link-worthy content.

An editorial link is achieved when people link to your site in their content. They do this when they feel your content adds value to theirs.

Create link-worthy content: Any type of quality content can attract links.

Reach an audience: People can only link to your content if they see it. Ranking well on Google or having a large social following will help.

Proactivity: You can be more proactive in attracting editorial links by sending press releases and answering journalist questions. These are two common ways to attract editorial links.

Here are some editorial backlink building techniques to help you get started.

• Pitch journalists on sites like HARO: Every day, top journalists share their stories in their daily email newsletter. HARO users, who are experts in the field, can share their insights with the journalists.
• Collaborate and develop relationships with bloggers: Collaborative link building is an association of resources and opportunities with various bloggers and advertisers to promote each other’s websites by building links on their own.
• Set up an outreach campaign: Outreaching to industry experts and sharing why you are the best can help generate editorial links. Even though you can reach out to other businesses manually, it can be time-consuming.
• Creating infographics on your website with embedded code.
• Getting your website content quoted in a link roundup.
• Interviewing people associated with your industry.
• Getting featured in local publications.
• Publishing stats and trends-related articles because they have the highest chances of being quoted by other publications.

Benefits of Editorial Backlinks:

Quality link building can improve your Google search rankings.

The search engine considers backlinks from other websites to be votes of confidence for your site. Quality links signal to search engines that your content is relevant and valuable.

Here are some main benefits:

• Get featured in high quality publications

• Lower your risk of Google penalties

• Build brand awareness

• Driving more organic traffic to your website.

• Reaching a larger audience.

• Building a strong link profile with link diversity.

• Giving your website more authority.