Editor Checks In: The hospitality industry fights back

In my monthly column for Hotel Designs, I reflect on where it all went wrong, and, crucially, how we can make it right again for the hospitality industry as COVID–19 brings us to our knees...

It’s amazing – and equally devastating – to witness just how quickly things can change on the international hospitality scene. Just a few weeks ago, I was on stage at HRC in London presenting to a crowded audience how, because of new technology and the evolutions of social media, competition is no longer just on a hotel’s doorstep. And here I am, writing my monthly Editor’s Letter, as the United Kingdom, like other countries around the world, is in lockdown following the Pandemic outbreak of COVID-19. The doors into nations are firmly closed, social distancing guidelines have been set and new measures are being put into action in order to slow down the spread of the virus.

“Mother nature has simply had enough – she has sent us all to our rooms to think about what we have done.”

Meanwhile, face-to-face interactions, which have been a key element for our socially driven industry since the dawn of time, are restricted, and we are all well and truly on our knees. Major events such as Independent Hotel Show Amsterdam, Clerkenwell Design Week, Salone del Mobile in Milan and Hotel Summit were all compelled to postpone when the outbreak became a pandemic. Even the Olympics, the largest sporting event on the planet, is stuck in the traffic jam of uncertainty and will not make it time for 2020.

Mother nature has simply had enough – she has sent us all to our rooms to think about what we have done – and it’s time to reflect on how we can respond to the global catastrophe.

Lessons for the wellbeing of earth can surely be learned from this. In just days of the countries closing their borders and going into lockdown, both China and Italy recorded major declines in nitrogen dioxide – a serious air pollutant and powerful warming chemical – as a direct result of reducing industrial activity and car journeys.

Elsewhere, locals in Venice noticed a significant improvement in the water quality of the iconic canals that flow through through the city as the area was cleared of tourists.

With millions of people now in isolation around the world, social media and technology is playing a leading role in order to help people interact, entertain and be kept informed of news as well as vital government instructions.

“In times of crisis, we become stronger than we thought we were.”

Neighbours have united once more, with residents seen singing and applauding health workers from balconies. As I type, my best friend, who owns her own tattoo studio, is currently delivering vital medicine to the sick and elderly in and around her community in the wake of having to temporarily close down her local business. In times of crisis, we become stronger than we thought we were.

The selfless acts of kindness don’t end there. The hospitality industry, despite being one of the most affected in this crisis, is fighting hard to prevent the spread of COVID–19, and I am totally overwhelmed with pride to see how adaptable our market is. One by one, hotel chains, brands and boutique independents are unveiling how they innovatively plan to help fight the invisible enemy of COVID-19.

The last few weeks have raised a lot of questions about the future design of hotels: should we encourage guests to gather in public spaces, should we introduce working-from-home measures and is touchless technology the way forward? As things are changing day-by-day as we are all told to #stayhome, this will no-doubt make us think deeper about how we can meaningfully design and open better social spaces for all.

To be honest, I am at a loss for words, which, for anyone who knows me, is really saying something. I cannot predict what happens next, but from all of us at Hotel Designs HQ, we wish for you all to remain safe during this unpredictable period. And remember, storms don’t last forever. If it’s any consolation, the whole world is going to need a holiday when all this is over.

Feel free to keep in touch with our team on Twitter, Facebook or LinkedIn, and let us all distribute the weight of this disruption evenly, because we are all in this fight together.

Hamish Kilburn,

Editor, Hotel Designs

READ ORIGINAL FEATURE HERE.