Edition Two: The Realistic Job Preview

Hey there, company culture fanatics! Welcome to The Culture Collective, your monthly roundup of top employee story content and insights into company culture.?

Before we get to our story examples, we invite you to join us on September 25th for a conversation on How to Activate your EVP Internally. Jamia Harrison Belton , Director of Talent Experience at Sodexo, will share how her team activated their EVP across their global, largely frontline workforce. RSVP here to join us live or receive the recording afterward.

Now on to the stories…

Edition Two: The Realistic Job Preview

A lot of people try to create one, but few truly nail it: the realistic job preview.

Get it right, and you’ve got a secret weapon for attracting talent who’ll stick around. Because when job expectations match reality, candidates are set up for success from day one.?

The best job preview videos are balanced: they show the full reality of the role (yes, the less desirable aspects, too!) while also highlighting your company’s culture.?

In a sea of videos focusing on office perks and virtual meetings, check out three realistic job previews that caught our eye for highlighting what makes that job at that company something special.

华特迪士尼公司 : How Happy Happens in Housekeeping

“How Happy Happens” is a YouTube series exploring the personal stories of Disney team members, revealing the pivotal moments that fueled their love for Disney and inspired them to make magic. We love this episode featuring Lea, a Room Attendant at Disneyland Hotel.

?? What we love: Using thoughtful questions (asked by a colleague) to infuse storytelling into a realistic job preview.

?? Company culture takeaway: From park cast members to housekeeping attendants, Disney empowers all team members to create magical moments for guests.

?? Try it out: Ditch the classic talking head video and interview your team members while they are doing a key element of their jobs.

阿迪达斯 : Going Above and Beyond the Job Description

In this written story from adidas, we hear how one team member turned a personal passion into an exciting new job opportunity:

?? What we love: Instead of featuring a typical day in the life of a digital activations manager, this story highlights a not-so-typical day…while still bringing important culture concepts to life.

?? Company culture takeaway: adidas embraces and nurtures team members’ inner talents, and gives them opportunities to step outside their typical job description.?

?? Try it out: The next time your company hosts an event or has a stretch project, ask a participant to share their on-the-ground experience. Use the activity as an opportunity to uncover stories from the team members in a new and unique way.?

BAE Systems, Inc. : A Place to Grow as a Software Engineer

In this video from BAE Systems, Inc., software engineering candidates learn what it takes to be successful at the global defense company:

?? What we love: Using graphics to give further insight into the role, like listing the types of coding languages Mike needs to excel at work.

?? Company culture takeaway: BAE Systems is a place where you can continuously learn and grow your career, from the manufacturing floor to developing software to support the machines on the floor.

?? Try it out: Ask, “What new technology are you most excited to be working with right now?” for insight into current projects that will excite the right candidate.?

If you’re struggling to bring your team members’ jobs to life in a meaningful way, we’ve got you covered! Here are our top tips for creating a day in the life video .?

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