Edition Ten

[re]frame by Designit brings you news from Designit and beyond to help you stay informed and inspired.

User centricity is a fundamental concept in design, business, and technology. Most organisations today understand that their goal should not only be to make better products but also to enhance people's lives through meaningful and emotionally resonant experiences. But user centricity is not static; it evolves in response to technological advancements, societal changes, and shifting consumer expectations. In this edition, let’s examine some ways in which user centricity will change over time.

Unveiling the future of beauty

Beauty is more than skin deep. In 2022, the beauty industry soared to a value of $564.43 billion and continues its remarkable growth. Today, consumers crave authenticity, transparency, and tailor-made beauty experiences. But their focus is shifting, with conscious consumption, accessibility, sustainability, and community well-being taking centre stage. As consumer needs evolve, what will it mean to be truly user-centric in the beauty industry of tomorrow? >>

Mindset over matter: a new design trick for your toolbox, part one

The scene was not unusual. At the time, we were working with a large European bank to create digital services that would simplify, and demystify, the home purchasing process. Our research had been properly analysed. We had extracted insights that we considered powerful, actionable, and strongly rooted in a meticulous process. We were ready to address the challenges ahead and we were convinced that we were on the right track to defining a competitive and well-designed service.

And yet, the reaction to our findings was lukewarm. Not because the results of the research were unsurprising, or uninspiring, but because we’d failed to deliver them in the format of Personas. In fact, as familiar and reassuring as Personas often are to businesses, we had professionally distanced ourselves from them for a long time. Does a truly user-centric future include Personas, or could there be a better way? >>

A user-centric experience enabled by AI and machine learning: ARiA data design

How do you ensure that teams with different skills and capabilities understand – and actually use –?big data and AI? That was the question we set out to answer when faced with the challenge of making the robust digital strategy of Repsol, a global multi-energy company, tangible through design. One priority was making sense of the data through a visualisation system that met the unique needs of diverse teams. But we also had to democratise access to the data and its usage seamlessly. Here's how we enabled a more personalised user-centric experience that leverages AI and machine learning >>

Designit wins Muse Creative Award for Predator Gaming Campaign

In partnership with Acer and IZEA, Designit has been recognised by the Muse Creative Awards at IEM Dallas 2023, one of the largest esports gaming events of the?year, for the Acer Predator Gaming campaign, which promoted Predator Gaming’s Helios 18 gaming laptop and helped cultivate a relationship between the brand and the esports community. Find out how the campaign shifted the focus from its top-tier gaming hardware to promoting a more inclusive and welcoming gaming environment >>

Designit and LAX raise the bar with airport worker experience tool, Altitude

Meet Altitude, a revolutionary new digital solution for?Los Angeles International Airport (LAX)’s 40,000+ airport workers. Designit’s brief was to navigate LAX’s employee network and modernise the airport worker experience by building a digital platform for airport staff, airline crews, safety workers, and other personnel across different shift patterns. Here's how Altitude helped take the airport worker experience to new heights and turbocharge productivity >>

New solutions to complex problems are what we thrive on. If you’d like to discuss how we can help you create your most promising paths to long-term success, let’s chat .