Edition Seven
[re]frame by Designit brings you news from Designit and beyond to help you stay informed and inspired.
In a world of limited resources, it’s increasingly important to make design solutions that work – not just for business, but for people, and for humanity as a whole. Humanity-centred design is an approach that places human needs, behaviours, and experiences at the core of the design process. And it doesn’t stop there – it takes a wider lens that considers not only the individual, but the interconnected environmental and societal challenges to populations around the globe.
You can observe humanity-centred design at the root of many products, programs, and services. What makes it such a valuable approach? In this edition, explore how you can put it into practice in any industry, from technology to finance to healthcare.
61% of users move to another site if they can’t find what they’re looking for immediately. This is one of seemingly endless pieces of data in support of the idea that UX (user experience) plays a key role in today’s digital age, where providing an exceptional customer experience has become a paramount goal for businesses and organisations.
But why does UX really hold such immense value? At its core, business-driven UX recognises that the user experience is not solely about creating aesthetically pleasing interfaces or intuitive interactions. Like humanity-centred design, it goes beyond the surface level to consider the broader context of the business and its objectives >>
There’s no singular path to innovation, and every individual, leader, and business gets there differently. For Roger Rohatgi, VP, Global Head of Design at bp, the journey to innovation was unique. In 2019, Rohatgi became bp's first design leader in its 100-year history, and in a brand new role for the company, his approach had to be equally innovative. Today, he oversees bp’s design and change management discipline, building quality standards and best practices across the organisation.
What is one thing Rohatgi says his role boils down to? “My job is about finding a way to put humans at the centre of our designs.” >>
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You’ve probably heard the phrase “Prevention is better than cure”. The logic is simple: if you reduce the chances of an illness occurring, you reduce both human suffering and all the costs associated with treating the affected person. In modern healthcare, prevention strategies have become a fundamental principle.
Perhaps the same strategies could be used to set people up for financial success. If you reduce the chances of financial harm occurring, you reduce both human suffering and all the costs associated with supporting the affected person. So, how can preventative ideas in healthcare provide a humanity-centred framework for the financial services sector and beyond? >>
When a new social media platform launches, marketers are routinely among the first to establish a presence, in part to determine how people will use the app as it grows in popularity. An organic presence also helps give brands an idea of how they can get the most traction when in-app advertising becomes available. Meta’s new app, Threads, is no exception, especially given the easy onboarding process for new users. “Threads appears to offer a streamlined sign-up process that appeals to marketers and brands with smaller teams to test the platform’s value as a complement or replacement channel,” says Michael Harding , social media discipline lead at Designit.
Fast Company’s Best Workplaces for Innovators list honours organisations and businesses that demonstrate an inspiring commitment to encourage and develop innovation at all levels. Designit was recognised for embracing the power of collective creativity, which enables us to turn change into shared progress for people, brands, and the planet, and we are thrilled to be recognised alongside companies such as Adobe, Spotify, Nvidia, and Morgan Stanley.
Read on to be inspired by the strategies of the 100 Best Workplaces for Innovators 2023 >>
New solutions to complex problems are what we thrive on. If you’d like to discuss how we can help you create your most promising paths to long-term success,?let’s chat .?